Thursday, January 29, 2009

Is Article Marketing Effective And Who Uses It?

By Rob Metras

People who want to promote their program, service or product may choose to use article marketing. Though it is a system that is sometimes misused, it remains and effective and legitimate way to attract traffic to your site, or inform people of your product.

Some have stated that using a marketing article does not work in the current marketing world. It may not work for those that are trying to abuse it by writing spam articles with low quality content or they do not know how to do it.

Generating leads, increasing site traffic and making a name for yourself as a trusted expert in your field are all possible outcomes of marketing articles. This is the goal in sharing the knowledge you have with the world, using marketing articles.

The power of search engines is a powerful ally for internet marketing. No matter how great your product or idea, without site traffic, it is useless. Even with a great site setup you still must get the traffic attracted to your site.

Internet Marketing SEO means marketing your site using search engine optimization. This is where a well written article comes into play. You can implement certain keywords related to your website into your article to help improve your ranking with popular search engines.

The most important thing to remember is you need to find a niche. You can go far with article marketing if you have established yourself as an expert in your field and this is done by writing updated material relevant to the content of your site.

Who uses article marketing? Ecommerce entrepreneurs and bloggers use this method. Why bloggers? Well, if you run a blog or any site for that matter, you sometimes rely on advertisements to earn money. More site traffic equals higher earnings potential.

Article marketing is a viable way to promote a website, but it is not to be abused. You need to write on topics which you are knowledgeable and that people will actually read. Gaining a reader fan base can be very rewarding financially and intellectually to the article writer!

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