Monday, January 5, 2009

3 Way Links - Will They Increase Your Pagerank?

By Catherine Smith

Search engines decide your page rank using a variety of factors, but one of the main factors is link activity. If this is all new to you, don't get your knickers in a twist, all will be explained.

Inbound links are just links that point in to your site.

Outbound links are the URLs you have on your site, that point to external sites.

Internal links point to other articles within your website, from any page of your own site.

Reciprocal links are exchanged with other sites. You agree to swap links and then both link to each others sites. Search engines do not alwaysconsider these as valuable.

Search engines will look at how many links are pointing towards your site, compared with how many outbound links you have. It can have a negative effect if you have a lot more outbound links, than inbound ones. Your page rank can be effected, which can mean less traffic and sales.

Although some people spend ages writing articles and submitting them to get traffic and links, there is a far easier way and it is called 3 Way Linking. It is amazingly effective and worked for me, by getting my unknown site to the top of Google. This resulted in my being able to get out of debt and focus on things I really enjoy. 3 Way Linking is a very special technique and works for all sorts of niches. A lot of people have already experienced excellent results.

So what are 3 Way Links anyway?

I am sure you know, normally when creating a reciprocal link to a site, you link site A to site B and vice versa, whilst this is no bad thing, Google much prefers one way links and will reward your site with a higher page rank if you have these one way links coming in. Three way linking uses three different sites from one niche. Site A links to Site B, Site B links to site C and site C links back to site A.

This means that the links are of very high quality, as each site has one unique link pointing towards them.

In conclusion, this technique is a lot more helpful and effective, than spending time chasing down reciprocal links. You don't even have to find three way links manually, as there is software that can do it all for you. Basically once you have spent 5 minutes setting it up, you can set it and forget it. When you check back you will see an increase in page rank, traffic and sales.

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