A few years ago, the Internet was largely a text medium. Yes, there were some audio and video recordings available, but go back to 2001 or 2002 and it was very rare. Now sites like iTunes and YouTube have exploded, adding to the many kinds of content that you can produce for your online business. But its not just about text, audio and video " there are so many things you can do in each medium to reach your target audience.
Here are some ideas for using content to reach your market:
Articles: Post articles to your website and distribute them to other publishers.
Blogging: Post regularly to your blog, and write to other popular blogs as a guest author.
Checklists: People love easy-reference printables like checklists. Use them to your advantage:
4.) Special Reports: Write a short, no-fluff report about your target niche.
Workbooks: Add a practical workbook to compliment your content, so your readers can take action on the information you provide.
6.) Podcasts: Publish to well known podcast directories to become well known as an expert in your niche.
7.) Webinars: Conduct monthly 'call in' interactive shows that offer top end knowledge and expert interviews.
Screen Capture Video: Illustrate how to use a website, software or how to do just about anything on a computer screen.
Live Person Video: Record a process, yourself or an entertaining piece that your viewers will want to share with others.
The world wide web is advancing, and shows no signs of stopping, but the primary use of the internet has been, and will always be the same: an information source. Be transparent, show your audience that you're an honest marketer, and are willing to help them succeed by solving any initial problems they may experience (and entertaining them on the way).
Here are some ideas for using content to reach your market:
Articles: Post articles to your website and distribute them to other publishers.
Blogging: Post regularly to your blog, and write to other popular blogs as a guest author.
Checklists: People love easy-reference printables like checklists. Use them to your advantage:
4.) Special Reports: Write a short, no-fluff report about your target niche.
Workbooks: Add a practical workbook to compliment your content, so your readers can take action on the information you provide.
6.) Podcasts: Publish to well known podcast directories to become well known as an expert in your niche.
7.) Webinars: Conduct monthly 'call in' interactive shows that offer top end knowledge and expert interviews.
Screen Capture Video: Illustrate how to use a website, software or how to do just about anything on a computer screen.
Live Person Video: Record a process, yourself or an entertaining piece that your viewers will want to share with others.
The world wide web is advancing, and shows no signs of stopping, but the primary use of the internet has been, and will always be the same: an information source. Be transparent, show your audience that you're an honest marketer, and are willing to help them succeed by solving any initial problems they may experience (and entertaining them on the way).
About the Author:
Looking for more help on getting great content out to your prospects? Zachariah Scott offers you help with your online business content creation. Youll find creative and effective ways to unleash the power of content in this quick and easy guide fromhttp://www.quickmarketingreports.com.
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