Friday, January 9, 2009

Conference Bags To Launch New Products

By Montgomery Preston

When you are in the process of a product launch, tradeshows and conferences require your participation. And you will certainly need to give something away. Attendees at these events always leave with a bag full of stuff they've collected throughout the day, and if your giveaway is unique, then your project will be the one remembered above all others.

Most tradeshows charge an admission fee, usually less than 20 pounds for a one day pass. The cost is dependent on the type of conference and the material offered. If you are a vendor, then you should be using promotional tems.

Let's say that you have a skin care product business. When you launch new products, you generally will hold seminars and sales presentations for professionals in the field. The object, of course, is to get them to buy your products, and by offering them conference bags with which to carry home their products they've purchased, you've gotten a double whammy. You've sold product, and have unleashed a secondary product into the field which has your name on it, to be remembered each time it is used.

The gimmick of giving a free gift when you purchase items is always going to work. So take advantage of it. The conference bags will be used by the sales representative to take to their retail companies. The bag will then promote you further to consumers in the store at the time. The logo will help conference attendees remember you, thus you get to help launch your new products.

There is a wide variety available of conference bags today. The styles and colours you choose will definitely make a difference, as the trendiest will get used the most. If you are undecided about what kind of conference gifts to use at your next promotional event, you can't go wrong with conference bags.

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