Do you know about the psychological principle of commitment and consistency?
If not, heres what it means in a nutshell:
Once a person commits to an action (no matter how small) that person feels compelled to continue to act consistently with that initial action.
So what? How can you use commitment and consistency to generate an income stream into your business?
There are many ways.
But here's just one way I've used the commitment & consistency principle with a prospective client for my copywriting services.
The prospective client contacted me and said he was eager to hire me for my copywriting services but wouldnt be able to get together my fee for another 4-weeks or so.
He said, "Is that cool?"
I said, "Sure, but I am very busy and so if you want me to take you seriously theres a couple things you need to do:
1). Ship me the product you want me to write for.
2). Send me a cheque for 20 pounds but DONT make it out to my name. Instead make it out to charity of my choosing; and I'll forward the cheque on to the charity on your behalf."
Why do this?
Not because I wanted to look over his product (12 Internet Marketing DVDs) whilst waiting for my copywriting fee to arrive.
Also, notice I didn't ask him to make out a cheque in my name. That would have made me look like a money hungry cheapskate. Instead, I asked him to make it out to a local charity I support.
So, to break it down:
I got him to commit to hiring me by sending me the product.
I also got him to commit to hiring me by sending a nominal amount of 20 pounds - which I forwarded onto a charity. This also leads to the consistency principle of him sending me my copywriting fee (i.e., I got him into the process of sending me money).
Also, by telling the prospective client the money was going to a charity - it made it very difficult for him to decline without losing face. As my fee for his project was multiple thousands of pounds; if he backed out from sending 20 he'd be proving (by his actions) he wasnt serious.
Anyway, to sum up
The prospective client DID send his product and charitable donation; he DID hire me; he DID pay my full multi-thousand pound fee; and he WAS very happy with the results I produced for him.
I think the above demonstrates a good lesson for any coach / copywriter / consultant etc., whose been let down by prospective clients who say theyre serious but -
Play you like a fool.
So the solution is:
Get them to commit to sending you a cheque (for a nominal amount of your fee) made out to a charitable donation of your choice.
That will weed out the talkers from the doers.
Try it and see!
Anyway hope you start thinking about how you can use commitment and consistency to your advantage and profit in business.
Sincerely,
Michael Silk. The Cash Flow Generator.
If not, heres what it means in a nutshell:
Once a person commits to an action (no matter how small) that person feels compelled to continue to act consistently with that initial action.
So what? How can you use commitment and consistency to generate an income stream into your business?
There are many ways.
But here's just one way I've used the commitment & consistency principle with a prospective client for my copywriting services.
The prospective client contacted me and said he was eager to hire me for my copywriting services but wouldnt be able to get together my fee for another 4-weeks or so.
He said, "Is that cool?"
I said, "Sure, but I am very busy and so if you want me to take you seriously theres a couple things you need to do:
1). Ship me the product you want me to write for.
2). Send me a cheque for 20 pounds but DONT make it out to my name. Instead make it out to charity of my choosing; and I'll forward the cheque on to the charity on your behalf."
Why do this?
Not because I wanted to look over his product (12 Internet Marketing DVDs) whilst waiting for my copywriting fee to arrive.
Also, notice I didn't ask him to make out a cheque in my name. That would have made me look like a money hungry cheapskate. Instead, I asked him to make it out to a local charity I support.
So, to break it down:
I got him to commit to hiring me by sending me the product.
I also got him to commit to hiring me by sending a nominal amount of 20 pounds - which I forwarded onto a charity. This also leads to the consistency principle of him sending me my copywriting fee (i.e., I got him into the process of sending me money).
Also, by telling the prospective client the money was going to a charity - it made it very difficult for him to decline without losing face. As my fee for his project was multiple thousands of pounds; if he backed out from sending 20 he'd be proving (by his actions) he wasnt serious.
Anyway, to sum up
The prospective client DID send his product and charitable donation; he DID hire me; he DID pay my full multi-thousand pound fee; and he WAS very happy with the results I produced for him.
I think the above demonstrates a good lesson for any coach / copywriter / consultant etc., whose been let down by prospective clients who say theyre serious but -
Play you like a fool.
So the solution is:
Get them to commit to sending you a cheque (for a nominal amount of your fee) made out to a charitable donation of your choice.
That will weed out the talkers from the doers.
Try it and see!
Anyway hope you start thinking about how you can use commitment and consistency to your advantage and profit in business.
Sincerely,
Michael Silk. The Cash Flow Generator.
About the Author:
Michael Silk is a recognised expert in guiding business owners, service providers and coaches generate additional cash flow into their business. For a restricted time you can get a COMPLIMENTARY copy of Michael's guide, Advanced Internet Cash Flow Strategies. Just click on: how to trigger fast cash flow surge into your business.
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