Believe it or not no one will click on your site-link or affiliate link unless you fulfill all of the goals of an article. Make sure you achieve each goal in every article you write.
There are seven main goals of an article that you need to achieve to get people to click on your link and then buy from you. I'll mention them briefly in this article and give you more details in subsequent articles.
1. Attract Your Reader's Attention.
There are two things to consider in attracting your prospective customer's attention so strongly that they "just have to" read your article. First you need to settle on a topic that your reader is craving to know more about. Second you have to quickly and clearly communicate what your topic will be in the headline and first couple of sentences.
2. Make Sure Your Prospect Reads The Wole Article.
Once you've got your prospect's attention you need to keep it by saying something new. You need to say something that they didn't know before or say it in a way that they hadn't seen before. You need to give people a valid reason to keep reading or they will just move on without finishing. This is known as the "news value" of an article.
3. Gain Your Prospect's Respect By The Time They Finish Reading The Article.
Make sure that whatever you say in the article sounds credible. Many times you will find yourself in a situation where you will need to explain a few things before the reader can agree with you. Take it slow. Don't just blurt out a statement they will disagree with or they won't finish the article. Make each sentence solid and believeable. Slowly build up credible arguments so your reader comes to a logical conclusion that they wouldn't have accepted in the beginning.
4. Make It So Your Reader Feels Like You Understand Them By The Time They Finish The Article.
This is something that most article marketing courses skip altogether. You need to establish rapport with your reader or they will never buy what you recommend. The idea of building rapport is the first step in any successful sales presentation. Every salesman learns this on his first day on the job. Joe Vitale calls this "maintaining their trance". Robert Collier calls this "staying in step with the conversation going on in their mind".
5. Make It Really Worthwhile For Them To Have Read The Article.
Reward the reader for spending time reading your article. If the reader feels they learned something valuable from you they will thank you by following your advice to click on your affiliate link. The more value you provide the better.
6. Set them up so they want to buy the product that you will ultimately offer for sale.
This is the basis of all successful selling through articles. It's known as pre-selling. You shouldn't be selling directly in your article but you should provide insightful information to help them appreciate the features in the product you will be selling.
7. Motivate Your Prospect To Click On The Link In The Resource Box.
If you have done the previous six steps properly all you have to do here is to show them where they can get more information to solve their problem. You always have to ask people to take action. If you don't specifically ask people to do something, most of the time they will not click on your link.
The trick is to get people to click on the link when they are already interested in buying your product. Writing articles so people click on your link and buy something is more of a science than an art. If your articles meet all of the criteria listed on this page you will be amazed as to how much profit you can make from article marketing.
I'll go into great detail for each step in subsequent articles so you know exactly what to write in your own articles.
There are seven main goals of an article that you need to achieve to get people to click on your link and then buy from you. I'll mention them briefly in this article and give you more details in subsequent articles.
1. Attract Your Reader's Attention.
There are two things to consider in attracting your prospective customer's attention so strongly that they "just have to" read your article. First you need to settle on a topic that your reader is craving to know more about. Second you have to quickly and clearly communicate what your topic will be in the headline and first couple of sentences.
2. Make Sure Your Prospect Reads The Wole Article.
Once you've got your prospect's attention you need to keep it by saying something new. You need to say something that they didn't know before or say it in a way that they hadn't seen before. You need to give people a valid reason to keep reading or they will just move on without finishing. This is known as the "news value" of an article.
3. Gain Your Prospect's Respect By The Time They Finish Reading The Article.
Make sure that whatever you say in the article sounds credible. Many times you will find yourself in a situation where you will need to explain a few things before the reader can agree with you. Take it slow. Don't just blurt out a statement they will disagree with or they won't finish the article. Make each sentence solid and believeable. Slowly build up credible arguments so your reader comes to a logical conclusion that they wouldn't have accepted in the beginning.
4. Make It So Your Reader Feels Like You Understand Them By The Time They Finish The Article.
This is something that most article marketing courses skip altogether. You need to establish rapport with your reader or they will never buy what you recommend. The idea of building rapport is the first step in any successful sales presentation. Every salesman learns this on his first day on the job. Joe Vitale calls this "maintaining their trance". Robert Collier calls this "staying in step with the conversation going on in their mind".
5. Make It Really Worthwhile For Them To Have Read The Article.
Reward the reader for spending time reading your article. If the reader feels they learned something valuable from you they will thank you by following your advice to click on your affiliate link. The more value you provide the better.
6. Set them up so they want to buy the product that you will ultimately offer for sale.
This is the basis of all successful selling through articles. It's known as pre-selling. You shouldn't be selling directly in your article but you should provide insightful information to help them appreciate the features in the product you will be selling.
7. Motivate Your Prospect To Click On The Link In The Resource Box.
If you have done the previous six steps properly all you have to do here is to show them where they can get more information to solve their problem. You always have to ask people to take action. If you don't specifically ask people to do something, most of the time they will not click on your link.
The trick is to get people to click on the link when they are already interested in buying your product. Writing articles so people click on your link and buy something is more of a science than an art. If your articles meet all of the criteria listed on this page you will be amazed as to how much profit you can make from article marketing.
I'll go into great detail for each step in subsequent articles so you know exactly what to write in your own articles.
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