The popularity of promotional leisurewear has grown by leaps and bounds recently as businesses have been encouraged to utilise it in their marketing campaigns because of its highly touted results. However, many businesses have not realised the results they had hoped for and are laying the blame on the bad decision of picking the leisurewear as their marketing vehicle. This is not the reason. The reason is because they chose low quality product to save a little money, and now it has backfired. Not only didn't they make their sales goals, but the customer now has a lesser perception of their business.
Consumers today are highly aware of quality in the products they use, and that is especially true for their clothing. If they are given complimentary promotional wear, they will quickly assess its quality before deciding how they like it. The visual appeal is the first guideline of quality. The item must be fashionable and stylish, with an eye catching design in order to retain their attention. If it is less, they are likely to abandon it for a competitor's more desirable product, even though they both are free.
Comfortability is the next thing to consider when buying promotional clothing. The fabric must be of top quality and the cut must make the wearer feel comfortable and attractive when they're wearing it. If not, they will not be inclined to remove it from their closet.
The low quality of the promotional leisurewear also ruins the reputation of the brand it represents. A brand is known by the corporate gifts they present to their audiences. They are symbolic of the brand status. If the promotional gifts of a brand are low on their quality the prestige of the brand is marred to a large extend. It tends to develop a bad name, for it is recognised by its low-grade representatives amongst the public. This negative publicity hampers the brand to generate any impact on the audience mind.
This bad quality promotional clothing fails to justify the cost incurred on them. They are subjected to easy wear and tear. This prevents them from remaining within the audience base for long, which ultimately leads to restricted period of brand awareness. Moreover, their short life curtails their scope of visit to more places along with their user and propagates the brand message to newer audiences. Therefore, further investment has to be made to revive the promotional campaign, which is in no way a profitable proposition.
Consumers today are highly aware of quality in the products they use, and that is especially true for their clothing. If they are given complimentary promotional wear, they will quickly assess its quality before deciding how they like it. The visual appeal is the first guideline of quality. The item must be fashionable and stylish, with an eye catching design in order to retain their attention. If it is less, they are likely to abandon it for a competitor's more desirable product, even though they both are free.
Comfortability is the next thing to consider when buying promotional clothing. The fabric must be of top quality and the cut must make the wearer feel comfortable and attractive when they're wearing it. If not, they will not be inclined to remove it from their closet.
The low quality of the promotional leisurewear also ruins the reputation of the brand it represents. A brand is known by the corporate gifts they present to their audiences. They are symbolic of the brand status. If the promotional gifts of a brand are low on their quality the prestige of the brand is marred to a large extend. It tends to develop a bad name, for it is recognised by its low-grade representatives amongst the public. This negative publicity hampers the brand to generate any impact on the audience mind.
This bad quality promotional clothing fails to justify the cost incurred on them. They are subjected to easy wear and tear. This prevents them from remaining within the audience base for long, which ultimately leads to restricted period of brand awareness. Moreover, their short life curtails their scope of visit to more places along with their user and propagates the brand message to newer audiences. Therefore, further investment has to be made to revive the promotional campaign, which is in no way a profitable proposition.
About the Author:
If your company is preparing to begin a new marketing campaign, be sure to select the highest quality promotional products you can find. The best place to find high quality gifts is at www.IdeasByNet.com, the internet's highest regarded purveyor of company gifts.
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