Another way of getting traffic is through Pay Per Click Campaigns (PPC). Which is the best site to do the PPC campaign with? I personally use Google, for obvious reasons, it is the biggest search engine
Pay Per Click allows your advertisement to appear when users search keywords related to your website. Your advertisement will appear on the right side of natural search results.
Advertising on Google through PPC is not free, you pay whenever someone clicks on your advertisement. However, the cost of advertising is controlled by you. you can set the daily limit and the per click cost.
It is easy to calculate your cost and potential returns when doing PPC. If you set a daily limit of $10 and each click you pay $0.10, potentially get $1800 per month if your website is able to convert traffic to sales at 3%.
This calculation is based on the assumption that your website manages to convert and each day you maximize the clicks you can get.
To score better results with your PPC advertisement, you need to take note of 5 points
Choose your Keywords carefully
When you do PPC, you need to consider the keywords you use. If you have done other forms of traffic generation and you are ranked high with a particular keyword, you probably want to use other keywords to establish your presence in the search engine.
You should research your choice of keywords using Google Trends and Google Keywords to find out what are the popular keywords to use and what is the competition like for the particular keyword.
Write your PPC ad
- Headline
The headline is very important to capture readers' attention and make them want to click on your advertisement. Make your advertisement stand out from your competitors.
- Offer
You should try to keep your advertisement short and sweet. Give readers the benefits they will receive if they click on your advertisement. Use action words that will make readers want to click.
Devising Your PPC Campaign
Plan how you are going to execute your PPC campaign, think the desired outcome you wish to have. Set a time frame to achieve the desired outcome you want. Have a backup plan if the PPC doesn't work for you.
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
Keep in mind the returns from your PPC, keep track of your cost and returns. Analyze the effectiveness of your advertisements.
Set your Range
It is important to manage your advertising cost when you do PPC. if you don't manage your costs and conversion, you may end up paying for than what you earn. Analyze your results to increase your advertisement's effectiveness.
Step 1: Fight For The Best Spot
When you do PPC, you need to set your budget in a manner that will give you higher exposure and click through. If you set the limit too low for a very competitive keyword, your advertisement may not appear in as frequently of in the first few pages of the natural search results. Set a limit to ensure your ad gets seen on the first 2-3 pages of the natural search results in the first few position. You will probably get more sincere buyers if your ad appears in the 2-4 position.
Step 2: Monitor Your Statistics
Make use of your website statistics to understand your crowd. Learn how they behave so you can target your marketing efforts to suit your target audiences.
Step 3: Be Decisive
Track your conversion of your ads and change the keywords you use to find out which keyword gives you more conversion. Don't hesitate to change the keywords if they are not effective.
Step 4: Calculate
As mentioned in the previous points, it it very important to manage your costs and results, try not to spend more than 10% of your profits in advertising, you can initially spend more to reach out to the masses, but try to return the advertising expenditure to less than 10%.
Keep Track of Your Campaigns
After executing your Google PPC campaign you need to regularly review your results. You can access detailed reports; how many times your advertisement was clicked, the maximum cost-per-click for each keyword, etc.
By reviewing and making the necessary alterations to your advertisement of website you can increase the conversion and hence achieve more results with less effort.
Pay Per Click allows your advertisement to appear when users search keywords related to your website. Your advertisement will appear on the right side of natural search results.
Advertising on Google through PPC is not free, you pay whenever someone clicks on your advertisement. However, the cost of advertising is controlled by you. you can set the daily limit and the per click cost.
It is easy to calculate your cost and potential returns when doing PPC. If you set a daily limit of $10 and each click you pay $0.10, potentially get $1800 per month if your website is able to convert traffic to sales at 3%.
This calculation is based on the assumption that your website manages to convert and each day you maximize the clicks you can get.
To score better results with your PPC advertisement, you need to take note of 5 points
Choose your Keywords carefully
When you do PPC, you need to consider the keywords you use. If you have done other forms of traffic generation and you are ranked high with a particular keyword, you probably want to use other keywords to establish your presence in the search engine.
You should research your choice of keywords using Google Trends and Google Keywords to find out what are the popular keywords to use and what is the competition like for the particular keyword.
Write your PPC ad
- Headline
The headline is very important to capture readers' attention and make them want to click on your advertisement. Make your advertisement stand out from your competitors.
- Offer
You should try to keep your advertisement short and sweet. Give readers the benefits they will receive if they click on your advertisement. Use action words that will make readers want to click.
Devising Your PPC Campaign
Plan how you are going to execute your PPC campaign, think the desired outcome you wish to have. Set a time frame to achieve the desired outcome you want. Have a backup plan if the PPC doesn't work for you.
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
Keep in mind the returns from your PPC, keep track of your cost and returns. Analyze the effectiveness of your advertisements.
Set your Range
It is important to manage your advertising cost when you do PPC. if you don't manage your costs and conversion, you may end up paying for than what you earn. Analyze your results to increase your advertisement's effectiveness.
Step 1: Fight For The Best Spot
When you do PPC, you need to set your budget in a manner that will give you higher exposure and click through. If you set the limit too low for a very competitive keyword, your advertisement may not appear in as frequently of in the first few pages of the natural search results. Set a limit to ensure your ad gets seen on the first 2-3 pages of the natural search results in the first few position. You will probably get more sincere buyers if your ad appears in the 2-4 position.
Step 2: Monitor Your Statistics
Make use of your website statistics to understand your crowd. Learn how they behave so you can target your marketing efforts to suit your target audiences.
Step 3: Be Decisive
Track your conversion of your ads and change the keywords you use to find out which keyword gives you more conversion. Don't hesitate to change the keywords if they are not effective.
Step 4: Calculate
As mentioned in the previous points, it it very important to manage your costs and results, try not to spend more than 10% of your profits in advertising, you can initially spend more to reach out to the masses, but try to return the advertising expenditure to less than 10%.
Keep Track of Your Campaigns
After executing your Google PPC campaign you need to regularly review your results. You can access detailed reports; how many times your advertisement was clicked, the maximum cost-per-click for each keyword, etc.
By reviewing and making the necessary alterations to your advertisement of website you can increase the conversion and hence achieve more results with less effort.
About the Author:
MLM Absolute is a learning platform for all MLMers, Internet & Network Marketers who wants to build success through the internet. To learn more about Online advertising methods, go to MLMAbsolute, you will definitely not regret it.
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