Everybody says the money is in the list and truthfully, theyre right. But if you dont have much of a list to speak of, there may not be much money. Here are 3 tips for making the most of your list building efforts.
1.) Always ask for an opt-in: Anything valuable you have to offer, grant permission only after receiving an email address. If your viewers love what you have to offer, they're always going to want more. Remember to use a compelling headline, and an impressive reason for them to give up their email and fill out the form.
2.) Promote opt-in opportunities: Offer a subscribe option with all of your distributed content within resource boxes, special advertising campaigns, articles and so on. Emphasis joining the list as a priority to buying a product. Your conversion rate will obviously be higher when asking a potential customer to simply fill out a form, rather than an outright purchase. Using a list, you can mass broadcast to your subscribers again and again.
3.) Use the tell a friend technique: Ask subscribers to tell their friends about your site. Do this by creating top content that will create buzz within the community " so you're not asking much when requesting that they pass on the news. Use an affiliate program (or some other kind of incentive) to urge your viewers to spread the word.
There are many ways to increase your list building skills, but try to target those who are already enjoying what you have to offer. Make sure that you capture more of the people who consume your content, so you can market to them over and over again with your mailing list. Targeting those who love what you have to offer (rather than blanket marketing) is the best objective, as those who buy are more likely to buy again in the future than brand new subscribers.
1.) Always ask for an opt-in: Anything valuable you have to offer, grant permission only after receiving an email address. If your viewers love what you have to offer, they're always going to want more. Remember to use a compelling headline, and an impressive reason for them to give up their email and fill out the form.
2.) Promote opt-in opportunities: Offer a subscribe option with all of your distributed content within resource boxes, special advertising campaigns, articles and so on. Emphasis joining the list as a priority to buying a product. Your conversion rate will obviously be higher when asking a potential customer to simply fill out a form, rather than an outright purchase. Using a list, you can mass broadcast to your subscribers again and again.
3.) Use the tell a friend technique: Ask subscribers to tell their friends about your site. Do this by creating top content that will create buzz within the community " so you're not asking much when requesting that they pass on the news. Use an affiliate program (or some other kind of incentive) to urge your viewers to spread the word.
There are many ways to increase your list building skills, but try to target those who are already enjoying what you have to offer. Make sure that you capture more of the people who consume your content, so you can market to them over and over again with your mailing list. Targeting those who love what you have to offer (rather than blanket marketing) is the best objective, as those who buy are more likely to buy again in the future than brand new subscribers.
About the Author:
Looking for additional assistance with your email list marketing? Zachariah Scott gives you help with your email list marketing. Youll find 21 strategies for getting more response from your email list marketing at http://www.quickmarketingreports.com.
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