Saturday, January 10, 2009

Promotional Leisurewear Is The Branding Solution

By Matthew Calvin

Promotional clothing has risen to the top amongst all types of promotional merchandise, and may now be considered the best branding solution for any type of business. Whether the brand is imprinted on T-shirts, jackets, ball caps or sun visors, clothing functions as the best brand advertising vehicle available.

The promotional leisurewear includes a wide range of products under categories such as T-shirts, polo shirts, sweat shirts, jackets, fleeces, work shirts and caps & hats. The T-shirts are the most popular among them. T-shirts offer maximum space for printing the brand name on them. They can be printed on the front side, back sides or on the sleeves. They are available in a variety of colour choices and price range. Thus, the T-shirts give a lot of options for the brand.

If you are planning a corporate event at the onset of winter, you can choose the warm clothes for your customers as promotional gifts. The specially designed sweat shirts, jackets, fleeces or waistcoats can carry the brand impression on them in the desired manner. They can be screen printed or embroidered as the case may be. Overall, your brand promotion event will carry the warmth of your brand. The customers will appreciate the gesture shown by you appropriately.

With the business market as tough and competitive as it is today, waiting for responses from a traditional advertising campaign is not a preferred option. By choosing promotional clothing, you are able to contact customers directly and immediately, and once you have their attention it will be easier to keep it. They will wear the promotional clothing for as long as it is wearable, and the universal appeal will be attractive to all age groups.

Visors, hats and ball caps are also very popular when used in brand promotion. Caps and visors are worn by more today than at any time in recent memory. And their popularity ranges across the spectrum, from children and teenagers, to adults, golfers, sportsmen and women of all ages. If you are considering promotional wear for your next branding campaign or product rollout, be assured that your investment will pay off handsomely and you'll reap benefits for a long time to come.

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