Thursday, January 15, 2009

The Top Six Rules to Increase Profits in '09

By Terry Stanfield

Does your company do business to business prospecting? Have you ever considered using an outbound telemarketing company? If you are wondering if your business will be able to endure the current economic troubles, this article is exactly what you need to read. There are six tips that can help your business find success even in a bad economy.

What follows are the top six rules for keeping your business profitable in a down economy which will include: expanding your marketing budget, leveraging your time, shifting the focus of your efforts, making sure your team is well trained, providing top-notch service to your clients and sustaining a confident attitude are all ways of keeping your business profitable in a down economy.

The first tip for creating business success in tough economic times may sound counter-intuitive, but increasing your marketing budget rather than cutting back is the best thing you can do to ensure your business success during tough economic times. Too many companies start cutting back on expenses during tough times and cut their marketing budget which is like shooting themselves in the foot since your marketing costs are actually an investment.

The second way to increase profits during a recession is to leverage your time by employing a business to business prospecting company to perform outbound telemarketing for your company. This enables your employees to make better use of their time and resources.

The next way is to change your focus from looking for new business to closing new and repeat business sales. If your telemarketing programs work the way they should, your employees can redirect their energies into closing more sales and making more money for the company and themselves.

The fourth way is to make sure your team receives the right training to work with the leads they get. The right training makes all the difference and will help your profits to skyrocket, even during a recession.

The fifth tip for business success in tough economic times is to provide excellent customer service. Getting repeat business is much more cost effective and profitable than having to constantly prospect for new business so it is vital to keep your current customers happy.

The sixth and final tip for business success in tough economic times is keeping a positive attitude. People have a tendency to create the exact amount of success they believe they will and your positive attitude will be reflected in your employees' attitudes and achievements as well as your own.

Putting the six rules for keeping your business profitable in a down economy into practice will facilitate keeping your company profitable well into the future. Business to business prospecting is an outstanding avenue to invest your additional marketing budget, to help leverage your time, shifting your focus, and sometimes they will even help train your team. From there, the confident attitude and top-notch service for your clients are your main responsibility.

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