Saturday, January 3, 2009

Updating Your Blog Posts: Style And Content

By Don Bethune

The information you offer and the appearance of your blog are what is most important to your reader. The personal blog can be a profitable personal venture which you engage in from the comfort of home. Maybe you have an expertise in an area like politics or popular happenings? The viewers of your blog expect you to describe current events as they are happening so that they may enter into a discourse about them. During the heavy political season this October, blogs were often the first to offer news to their readers (even before major news outlets). Viewers of your site rely on your writings to give them your unique perspective on current events, as well as to be the first voice to sound off on an issue.

Timely, relevant summaries should make up the majority of your content. Style separates you from blogs following similar issues. Ideally, you want readers to follow posts through affiliate marketing programs, rss feeds or portable devices. Short updates at regular intervals build confidence in your ability to keep readers informed.

During times of increased inclement weather, blogs consolidate information into an easily digestible format. These blogs stay ahead of major news outlets by offering this information as it occurs. They interpret the information from the National Agencies and format it to be easily understood by the reader. Websites who specialize in offering meteorological information provide this information for you to digest, consolidate, and post onto your personal blog.

Meteorological websites often hosts a variety of blogs that update according to the commenteras expertise, such as tornadoes, national and tropical weather forecasting. These blogs update as information become available. Weather changes rapidly and affects specific areas. Your readers may be located in several places but have interests in activity affecting areas they share a special interest in.

At times when important weather events are occurring, meteorological blogs refresh information on the hour to keep up with reader's feedback. A recent hurricane, Hurricane Gustav saw several thousand responses from readers that were not even within areas hit by the storm, or even within the United States. However, their desire to know caused a tremendous rise in feedback. Blogs dealing with topics like a currently occurring hurricane may even draw the attention of people outside of the United Sates.

Technical blogs offer information as it comes in from outside sources. Blogs that follow finances updated during the business day. Personal social networking blogs update as events occur in the user's own life, or when the blogger wishes to know their reader's thoughts on a particular topic.

The voice and relevance of your posts is what will keep your readers returning to your blog. Links to affiliates who market through your blog may offer you extra income, but can also distract readers from your information. Readers are ultimately coming to you for this information. However, offering links that relate to mutual interests that you and your reader share can be mutually beneficial.

Keep affiliate marketing program material, such as home business opportunities inserted in the margins or in areas readers can choose to explore. Keep your own posts on topic, or off topic as that may be. Itas your personality and expertise that keeps readers coming back.

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