B1G1/BOGO (Buy One Give One) matches business enterprises with charity causes right around the globe so that every single business sale makes a difference somehow, somewhere, every second, every day. Yet it also does much more than that. It injects a powerful marketing 'engine' growing and developing your own attractiveness.
Michael Porter, probably the world's most respected business strategist says this: "I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy - or corporate social responsibility - is becoming an ever more important field for business. Today's companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive."
Everyone we talk with about Buy 1 GIVE 1 gets it instantly. It's an idea that totally resonates and makes sense. And it's an idea whose time has come.
You can put your hand up to make a significant difference and play a significant part, not just in leaving a legacy, but also in transforming our globe. It may well be the best business and personal choice you've ever made or could make. In the end you will leave a legacy, the question is : will it be one of consumption or one of choice?
Bill Gates has become central to this idea, calling for 'Creative Capitalism' in response to the vital question, he shares in TIME Magazine:
"How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?"
Buy1GIVE1 (Buy One Give One) is about Sharing the Joy of Giving; with giving coming from having gratitude for all that we have.
Just remember - you don't 'get' giving till you get giving!
Michael Porter, probably the world's most respected business strategist says this: "I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy - or corporate social responsibility - is becoming an ever more important field for business. Today's companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive."
Everyone we talk with about Buy 1 GIVE 1 gets it instantly. It's an idea that totally resonates and makes sense. And it's an idea whose time has come.
You can put your hand up to make a significant difference and play a significant part, not just in leaving a legacy, but also in transforming our globe. It may well be the best business and personal choice you've ever made or could make. In the end you will leave a legacy, the question is : will it be one of consumption or one of choice?
Bill Gates has become central to this idea, calling for 'Creative Capitalism' in response to the vital question, he shares in TIME Magazine:
"How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?"
Buy1GIVE1 (Buy One Give One) is about Sharing the Joy of Giving; with giving coming from having gratitude for all that we have.
Just remember - you don't 'get' giving till you get giving!
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To find out how your business can be a member of the Buy1GIVE1 (Buy One Give One) transactional giving movement without changing a single thing in your business visit Buy1GIVE1 today.
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