Does your company has it's own website? If not, then it should have been there yesterday! Customers are extremely technically savvy nowadays and most prefer to find vendors online. If you do not have a company website then you are leaving a big share of your profits on the table.
Website Promotion is the next obvious step to tell everyone that you have an online presence. When people are searching the Internet, they should be able to see your website and visit to learn about your products and services.
What Exactly is Website Promotion?
Getting your website in the search engine results page, within the first 10 or 20 results is the closest definition of website promotion. Rather, we can say it is the primary objective of website promotion. If you want real visitors to visit your website, you need to promote your website in various ways. All such 'tasks' that drive visitors to your website is collectively known as Website Promotion.
The most frequently used technique to appear in search engines is SEO or search engine optimization. It is a way to actually help search engines as well as humans to easily find, index and present your website based on key search terms. Often this is most difficult part of website optimization.
SEO - Being Careless Can Mean Disaster
During the early days, search engine optimization was just stuffing your web page with all possible keywords and phrases so that the search engines could pop up your website when someone searched for those terms. So, to avoid such nonsense results, the search engines have now developed sophisticated algorithms or formulas.
Putting all your keywords on each page of your website will most likely get your website out of the search engine databases. It is recommended to have 2 or 3 keywords per web page with a density (repetition) of about 2% throughout the content. Built separate pages of each keyword or key phrase and link them all together using a sitemap for optimal results.
One more point to remember is to keep the keywords as unique as possible. If you are selling chairs, for example, it is most likely that your keyword will be "chairs". However, there are likely to be hundreds of other websites with the same search term. So, it would be a good idea to edit the word slightly and perhaps have a more specific keyphrase. It could be "chairs" followed by the place where your business is run, changing it to something such as "chairs new jersey".
Other than search engine optimization, you can also explore other common methods of website promotion including PPC, banners, articles and especially social networking sites. By combining various methods, you will be able to reach the right audience at the right time. Your ranking in the search engines will also go up and your website will start appearing the top results for your keywords.
Though it appears formidable at first, it is fairly easy to promote your website. The more you promote the more reach you will have. More people can find you online and visit your website. A percentage of those visitors will likely end up buying your products or services. So, it is obvious that you cannot afford to skip website promotion.
Website Promotion is the next obvious step to tell everyone that you have an online presence. When people are searching the Internet, they should be able to see your website and visit to learn about your products and services.
What Exactly is Website Promotion?
Getting your website in the search engine results page, within the first 10 or 20 results is the closest definition of website promotion. Rather, we can say it is the primary objective of website promotion. If you want real visitors to visit your website, you need to promote your website in various ways. All such 'tasks' that drive visitors to your website is collectively known as Website Promotion.
The most frequently used technique to appear in search engines is SEO or search engine optimization. It is a way to actually help search engines as well as humans to easily find, index and present your website based on key search terms. Often this is most difficult part of website optimization.
SEO - Being Careless Can Mean Disaster
During the early days, search engine optimization was just stuffing your web page with all possible keywords and phrases so that the search engines could pop up your website when someone searched for those terms. So, to avoid such nonsense results, the search engines have now developed sophisticated algorithms or formulas.
Putting all your keywords on each page of your website will most likely get your website out of the search engine databases. It is recommended to have 2 or 3 keywords per web page with a density (repetition) of about 2% throughout the content. Built separate pages of each keyword or key phrase and link them all together using a sitemap for optimal results.
One more point to remember is to keep the keywords as unique as possible. If you are selling chairs, for example, it is most likely that your keyword will be "chairs". However, there are likely to be hundreds of other websites with the same search term. So, it would be a good idea to edit the word slightly and perhaps have a more specific keyphrase. It could be "chairs" followed by the place where your business is run, changing it to something such as "chairs new jersey".
Other than search engine optimization, you can also explore other common methods of website promotion including PPC, banners, articles and especially social networking sites. By combining various methods, you will be able to reach the right audience at the right time. Your ranking in the search engines will also go up and your website will start appearing the top results for your keywords.
Though it appears formidable at first, it is fairly easy to promote your website. The more you promote the more reach you will have. More people can find you online and visit your website. A percentage of those visitors will likely end up buying your products or services. So, it is obvious that you cannot afford to skip website promotion.
About the Author:
Raam Anand provides complete, hands-free and affordable website promotion services at http://1WebPromotion.com. Let a team of experts take care of your website promotion, search engine optimization, marketing and other tasks while you focus on your core abilities.
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