Doing Search Engine Optimization (SEO) is to some degree flirting with robots, so certain caution must be exercised. Webmasters, especially beginners, may tend to forget about it, and make mistakes. Since such mistakes can lead to reduced or even ruined rating of the site, it is good not to make them in a first place or fix immediately upon reading of this text.
Graphic Header Placing page-wide image with a logo, company name, some related graphics and text within the image, at the head of the page is quite typical and rather slick way to design a site. It usually looks nicer to human eye than a typed text, but from SEO standpoint this is not the best idea. The top area of the page carries most valuable space for text heading (h1 tag) and the major key words and phrases. Graphic information is beyond reading ability of a robot, and it takes valuable space. Better approach: run your h1 text heading with keywords and initial text above the graphic header.
Invisible Text Stuffing your web site with keywords for robot satisfaction can be creative process or it can be dull, depends on the perception of webmaster. Some, especially beginners, are getting a bright idea of posting a ton of keywords embedded into a code (from simple text white on white to no script areas in the code, and so on). Cheating of this kind cannot pass with impunity, and it will cost the site its reputation.
Redundant usage of h1 tag The words posted under h1 (heading 1) tag are assigned higher rank. Usage of keyword phrases under h1 heading is a must. However, making more than one limited string under h1 tag, or tagging this way whole text is punishable. It is safer to use h2 and h3 tags for other headings, and keep h1 used just once.
Conclusion and last tip Search Engine Optimization is an important part of any traffic generation strategy, however, it cannot be a sole part of it. It is well known that SE change their algorithms periodically, and, as a result, the sites tuned to previous conditions may suffer severe losses of traffic. Best practice is always the same: to combine all affordable (and honest) means of getting visitors to your site.
Good luck!
Graphic Header Placing page-wide image with a logo, company name, some related graphics and text within the image, at the head of the page is quite typical and rather slick way to design a site. It usually looks nicer to human eye than a typed text, but from SEO standpoint this is not the best idea. The top area of the page carries most valuable space for text heading (h1 tag) and the major key words and phrases. Graphic information is beyond reading ability of a robot, and it takes valuable space. Better approach: run your h1 text heading with keywords and initial text above the graphic header.
Invisible Text Stuffing your web site with keywords for robot satisfaction can be creative process or it can be dull, depends on the perception of webmaster. Some, especially beginners, are getting a bright idea of posting a ton of keywords embedded into a code (from simple text white on white to no script areas in the code, and so on). Cheating of this kind cannot pass with impunity, and it will cost the site its reputation.
Redundant usage of h1 tag The words posted under h1 (heading 1) tag are assigned higher rank. Usage of keyword phrases under h1 heading is a must. However, making more than one limited string under h1 tag, or tagging this way whole text is punishable. It is safer to use h2 and h3 tags for other headings, and keep h1 used just once.
Conclusion and last tip Search Engine Optimization is an important part of any traffic generation strategy, however, it cannot be a sole part of it. It is well known that SE change their algorithms periodically, and, as a result, the sites tuned to previous conditions may suffer severe losses of traffic. Best practice is always the same: to combine all affordable (and honest) means of getting visitors to your site.
Good luck!
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