To begin with, a definition. Web 2.0 describes where the internet is today. Presumably, there was an earlier version--the old days when things hadn't evolved past static web pages. Today the online world encompass an interactive, community driven series of platforms with limitless possibilities. Keep in mind that this article looks at Web 2.0 from a marketing and social perspective rather than from the technology side.
Let's look a few of the hottest Web 2.0 platforms today.
1. Video: Metacafe, Google video, and Youtube.
2. Facebook.
3. MySpace.
4. Twitter.
All of the above sites offer a place for people to socialize and interact. But what is truly revolutionary about these sites (and all the other Web 2.0 platforms out there) is that people can easily use technology to leverage their ability to exchange "insider" information, share opinions, and interact in a virtual world that is the closest thing we've ever seen to the offline, real world.
Web 2.0 adds personality and relationship to the internet. It takes technology to the next level and is based on the inherent understanding that people want relationships.
Think about online commerce for a minute. A corporate or ecommerce website from before Web 2.0 is a static cold thing that builds little trust. In Web 2.0 the site would have such elements as video and a means for customer/reader feedback. This transformation allows interaction that builds trust...and sales will naturally be greater--provided that the video and other elements are well done.
How and why does this work?
By now that should be fairly obvious. It's really about even more than just relationships and interaction. People don't go online to to be sold. It's all about seeking information. The offline world is packed full of outrageous advertising and marketing. So when someone logs on the iternet they're in a separate mindset. They look for VALUE, trusted opinion, and good content from dependable sources. Web 2.0 essentially puts the human element back into a technological construct.
Let's look a few of the hottest Web 2.0 platforms today.
1. Video: Metacafe, Google video, and Youtube.
2. Facebook.
3. MySpace.
4. Twitter.
All of the above sites offer a place for people to socialize and interact. But what is truly revolutionary about these sites (and all the other Web 2.0 platforms out there) is that people can easily use technology to leverage their ability to exchange "insider" information, share opinions, and interact in a virtual world that is the closest thing we've ever seen to the offline, real world.
Web 2.0 adds personality and relationship to the internet. It takes technology to the next level and is based on the inherent understanding that people want relationships.
Think about online commerce for a minute. A corporate or ecommerce website from before Web 2.0 is a static cold thing that builds little trust. In Web 2.0 the site would have such elements as video and a means for customer/reader feedback. This transformation allows interaction that builds trust...and sales will naturally be greater--provided that the video and other elements are well done.
How and why does this work?
By now that should be fairly obvious. It's really about even more than just relationships and interaction. People don't go online to to be sold. It's all about seeking information. The offline world is packed full of outrageous advertising and marketing. So when someone logs on the iternet they're in a separate mindset. They look for VALUE, trusted opinion, and good content from dependable sources. Web 2.0 essentially puts the human element back into a technological construct.
About the Author:
Author Jenn Lawlor is an internet entrepreneur and peer recognized internet marketing expert. She has used Web 2.0 marketing strategies in marketing to grow a very successful Life Path Unlimited business. Lawlor is also an internet marketing teacher and mentor who offers F*R*E*E internet marketing training.
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