Often the name for a process or a business doesn't make sense. If you step back and take a look 'pay-per-click' is one of the strangest, especially if you are not conversant with internet terms. But if you are conversant with the world-wide-web the term 'pay-per-click' makes perfect sense.
Here is a thought. Running a site on the web takes money, in particular if you are an enormously popular search engine. There are fees and costs for everything from the domain to the staff that keeps the 24 hour a day process running and keeps the website in the lead on technology and features, and to maintain a smooth flow of operations
Just because you are this great search engine, there isn't someone waiting to pay the bills for you. There are no freebees.
So how are you going to earn the money that you need to keep yourself in business? After all, you already have a full time job; you're a search engine, you spend all day taking people where they want to go.
Then you see it. All those visitors coming to your site everyday, seeing everything you have on your pages. You could let people advertise on your site, sell them the traffic and a little space from your webpage. They get exposed to thousands of visitors and you can charge them whatever you like because they can't get displayed like this anywhere else.
The only problem is that many more people are going to see you while they go about their daily internet surfing than are going to read a newspaper or watch a television commercial.
It seems unfair that you should charge them in the same manner as these inferior technologies for what is obviously a superior service. Then it comes to you. Pay per click advertising.
Consider this. The greater the quantity of people visiting a website the more profit the business owner in question is going to make.
This is a great opportunity for you. If you charge the advertiser a small fee, maybe $0.05 or $0.10 each time a surfer comes through on the web and chooses their advertisement and clicks on it, even if the surfer doesn't buy anything, your advertiser is not going to complain.
They inevitably recoup the fee you charge them through the growth of their profit margin; however, you know the fickleness of web browsers and how they like to click on these advertisements for no apparent reason.
Now you come up with a method of helping your advertisers by allowing them to set a limit to how many clicks they will get before you pull their ad so it is not shown anymore. This prevents psycho clickers from draining your advertisers budget by repeatedly clicking on their ads.
And that, ladies and gentlemen, is pay per click advertising.
Here is a thought. Running a site on the web takes money, in particular if you are an enormously popular search engine. There are fees and costs for everything from the domain to the staff that keeps the 24 hour a day process running and keeps the website in the lead on technology and features, and to maintain a smooth flow of operations
Just because you are this great search engine, there isn't someone waiting to pay the bills for you. There are no freebees.
So how are you going to earn the money that you need to keep yourself in business? After all, you already have a full time job; you're a search engine, you spend all day taking people where they want to go.
Then you see it. All those visitors coming to your site everyday, seeing everything you have on your pages. You could let people advertise on your site, sell them the traffic and a little space from your webpage. They get exposed to thousands of visitors and you can charge them whatever you like because they can't get displayed like this anywhere else.
The only problem is that many more people are going to see you while they go about their daily internet surfing than are going to read a newspaper or watch a television commercial.
It seems unfair that you should charge them in the same manner as these inferior technologies for what is obviously a superior service. Then it comes to you. Pay per click advertising.
Consider this. The greater the quantity of people visiting a website the more profit the business owner in question is going to make.
This is a great opportunity for you. If you charge the advertiser a small fee, maybe $0.05 or $0.10 each time a surfer comes through on the web and chooses their advertisement and clicks on it, even if the surfer doesn't buy anything, your advertiser is not going to complain.
They inevitably recoup the fee you charge them through the growth of their profit margin; however, you know the fickleness of web browsers and how they like to click on these advertisements for no apparent reason.
Now you come up with a method of helping your advertisers by allowing them to set a limit to how many clicks they will get before you pull their ad so it is not shown anymore. This prevents psycho clickers from draining your advertisers budget by repeatedly clicking on their ads.
And that, ladies and gentlemen, is pay per click advertising.
About the Author:
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords ppc management, he's the man!
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