Succeeding at AdWords is as simple as ABC
A) Always choose keywords which pertain to your product. The temptation to go into the database of a search engine and choose keywords randomly from the top five which sound like they might pertain to you is going to be great; don't do it. Remember, you want to aim all of your efforts at your target audience, something that cannot be done if you are making aimless selections.
B) Before settling on a keyword make sure that it meets the qualifications. Is it general enough that it will occur to the average consumer while they are on a search but specific enough that it will not bring in a number of unproductive leads? Remember, the search engines are going to get their money whether you are making a profit or not. Such is the beauty of pay per click advertising. If you have taken all of the necessary steps and have a huge volume of traffic following the link on your advertisement to your website but are not making a profit you are going to quickly see your advertising budget swirling away from you.
C) Carefully consider the amount of money you are willing to bid for a keyword. Search engines are very intelligent; they know that they are going to make the most amount of profit for themselves from the ads whose creators are willing to pay the greatest sums per click. This means that these ads are going to be the ones that turn up at the top of the "Sponsored links" and are going to be the ones who receive the most visibility. Visibility equals traffic, which in a Utopian society would be great for both of you; you place the highest bid on a keyword, the search engine puts the keyword on top of the list and voila! instant profit for both of you.
Unfortunately, this is not always the case. Being at the top of the list won't do you much good if your advertising budget won't stretch far enough to allow you to make the sales needed to recoup your investment. A balance is needed, and it can be a hard one to find.
D) Do not scrimp on follow through. Carefully observe you ads after your campaign is launched to gauge the quantity of business that they generate. Vigilant tweaking is required to cut back on problems and keep your campaigns focused on the right group to maximize profits generated by your advertising expenditures.
Well, there are the ABCs of successful internet advertising campaigns. A wise advertiser will make it a priority to make them a part of his Adwords campaign strategy so that he can experience the successes that are touted far and wide on the internet.
A) Always choose keywords which pertain to your product. The temptation to go into the database of a search engine and choose keywords randomly from the top five which sound like they might pertain to you is going to be great; don't do it. Remember, you want to aim all of your efforts at your target audience, something that cannot be done if you are making aimless selections.
B) Before settling on a keyword make sure that it meets the qualifications. Is it general enough that it will occur to the average consumer while they are on a search but specific enough that it will not bring in a number of unproductive leads? Remember, the search engines are going to get their money whether you are making a profit or not. Such is the beauty of pay per click advertising. If you have taken all of the necessary steps and have a huge volume of traffic following the link on your advertisement to your website but are not making a profit you are going to quickly see your advertising budget swirling away from you.
C) Carefully consider the amount of money you are willing to bid for a keyword. Search engines are very intelligent; they know that they are going to make the most amount of profit for themselves from the ads whose creators are willing to pay the greatest sums per click. This means that these ads are going to be the ones that turn up at the top of the "Sponsored links" and are going to be the ones who receive the most visibility. Visibility equals traffic, which in a Utopian society would be great for both of you; you place the highest bid on a keyword, the search engine puts the keyword on top of the list and voila! instant profit for both of you.
Unfortunately, this is not always the case. Being at the top of the list won't do you much good if your advertising budget won't stretch far enough to allow you to make the sales needed to recoup your investment. A balance is needed, and it can be a hard one to find.
D) Do not scrimp on follow through. Carefully observe you ads after your campaign is launched to gauge the quantity of business that they generate. Vigilant tweaking is required to cut back on problems and keep your campaigns focused on the right group to maximize profits generated by your advertising expenditures.
Well, there are the ABCs of successful internet advertising campaigns. A wise advertiser will make it a priority to make them a part of his Adwords campaign strategy so that he can experience the successes that are touted far and wide on the internet.
About the Author:
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords campaign management, he's the man!
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