Through the past ten years the internet has become the center of business that the world revolves around. If the internet weren't up and running come Monday morning when the stock market opened there would be hundreds of thousands of crippled businesses.
Out there in the world wide web there exists a creature of opportunity, a man or woman keeping their eyes on the happenings and trends going on around them and waiting for the opportunity to make a profit.
The answer to that lies in the fine art of internet marketing. In years past the ability to turn a profit has been dependent upon the ability to reach beyond the periphery of a location. While television and newspapers allowed the businessman or woman to reach a large number of consumers it was still severely hampered by the fact that televisions will only broadcast so far-and most newsboys are not willing to bike across the Atlantic.
The internet changed all of this. Suddenly,
Businessmen could send information to their colleagues across the globe in a matter of minutes.
Consumers could shop hundreds of thousands of stores in the blink of an eye simply by entering a few words into an internet search engine.
Marketers could reach a consumer market previously closed to them simply by creating a website and then doing as much advertising as possible.
Out of respect to this internet marketing trend Google came up with Adwords. Adwords is a way for marketers to build advertisements that would revolve around a certain number of keywords related to their product or service that would get the attention of search engines when consumers came along looking for what you have to offer. Your ads would be shown when consumers search using your keywords and that increases the chance of your ads being seen greatly.
It can be tricky to register a Google Adwords account. If a marketer is smart he'll be anxious to make several ads to show off their product.
In order to prevent advertising dollars from being wasted it is essential that the profit brought in by each ad be able to be measured. Although this step is a vital part of any internet marketing campaign it is particularly important because Google AdWords operates on a pay per click basis.
This boils down to Google allowing business owners to manage their ad campaigns with the agreement that they will charge them a fee whenever a searcher that sees the ad decides to click on it, even if they don't buy something.
The fees they charge are not very large ones ($0.05 to $1.00 at most), but the money can ad up fast if you get a web surfer who gets click happy.
To help control spending even more Google has made it possible for an advertiser to put a roof on the spending budget in their adwords campaign. When the roof is reached Google will no longer display the ad until the budget is renewed.
This consideration has allowed AdWords to flourish without advertisers viewing Google as a power hungry fiend.
To register for an Adwords account advertisers can go to www.adwords.google.com. To register is free, the results, priceless.
Out there in the world wide web there exists a creature of opportunity, a man or woman keeping their eyes on the happenings and trends going on around them and waiting for the opportunity to make a profit.
The answer to that lies in the fine art of internet marketing. In years past the ability to turn a profit has been dependent upon the ability to reach beyond the periphery of a location. While television and newspapers allowed the businessman or woman to reach a large number of consumers it was still severely hampered by the fact that televisions will only broadcast so far-and most newsboys are not willing to bike across the Atlantic.
The internet changed all of this. Suddenly,
Businessmen could send information to their colleagues across the globe in a matter of minutes.
Consumers could shop hundreds of thousands of stores in the blink of an eye simply by entering a few words into an internet search engine.
Marketers could reach a consumer market previously closed to them simply by creating a website and then doing as much advertising as possible.
Out of respect to this internet marketing trend Google came up with Adwords. Adwords is a way for marketers to build advertisements that would revolve around a certain number of keywords related to their product or service that would get the attention of search engines when consumers came along looking for what you have to offer. Your ads would be shown when consumers search using your keywords and that increases the chance of your ads being seen greatly.
It can be tricky to register a Google Adwords account. If a marketer is smart he'll be anxious to make several ads to show off their product.
In order to prevent advertising dollars from being wasted it is essential that the profit brought in by each ad be able to be measured. Although this step is a vital part of any internet marketing campaign it is particularly important because Google AdWords operates on a pay per click basis.
This boils down to Google allowing business owners to manage their ad campaigns with the agreement that they will charge them a fee whenever a searcher that sees the ad decides to click on it, even if they don't buy something.
The fees they charge are not very large ones ($0.05 to $1.00 at most), but the money can ad up fast if you get a web surfer who gets click happy.
To help control spending even more Google has made it possible for an advertiser to put a roof on the spending budget in their adwords campaign. When the roof is reached Google will no longer display the ad until the budget is renewed.
This consideration has allowed AdWords to flourish without advertisers viewing Google as a power hungry fiend.
To register for an Adwords account advertisers can go to www.adwords.google.com. To register is free, the results, priceless.
About the Author:
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to ppc outsourcing, he's the man!
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