You finished it! Your product is on the market. You have your AdWords campaign up and running, by-the-book, Extensive list of keywords, primo advertisements, a killer website.everything.
Then why is my cash outlay still higher than my income?
There are a number of reasons for an AdWords campaign to go wrong; however, the most common reason for the failure of a well thought out campaign strategy is the improper selection of keywords.
Properly chosen keywords are the key to success with your ad campaign, they key to locating people who want what you have to offer. With improperly chosen keywords you will have a website that either doesn't get any visitors or that gets all the wrong visitors, ones looking for something other that what you have to offer and you end up spending your advertising budget on useless traffic.
To start with use the tracking features that are available with your Adwords campaign. Check to see which of your ads are getting the profitable clicks and which ones aren't. An ad that isn't bringing any profits needs to be either scrapped or reformatted.
Observe the keywords you are using in these ads; they are most likely not what your ads need now. (keep them for future reference; they may be just what your ad needs sometime in the future because of the vagaries of the market.)
After having taken care of the keywords, look to your ads and find the ones that are least productive. The ones that are not generating sales. It is damaging for you to have a ad campaign going that doesn't get anything better than idle viewers. It will only deplete your budget giving you nothing in return.
Look at your keywords carefully and identify which ones are attracting the idle visitors and which ones are attracting paying customers. It could be as basic as the wording of the ads that is making the difference but it also could be one or more keywords that needs discarding or replacing.
To secure yourself from wasting your whole advertising budget on unsuccessful Adwords campaigns it is vital to watch your campaign on a regular basis, be sure to see to these tasks each week or at least every other week.
When you carefully monitor your AdWords campaign and tend to problems as they crop up you can keep your advertising monies working productively.
Then why is my cash outlay still higher than my income?
There are a number of reasons for an AdWords campaign to go wrong; however, the most common reason for the failure of a well thought out campaign strategy is the improper selection of keywords.
Properly chosen keywords are the key to success with your ad campaign, they key to locating people who want what you have to offer. With improperly chosen keywords you will have a website that either doesn't get any visitors or that gets all the wrong visitors, ones looking for something other that what you have to offer and you end up spending your advertising budget on useless traffic.
To start with use the tracking features that are available with your Adwords campaign. Check to see which of your ads are getting the profitable clicks and which ones aren't. An ad that isn't bringing any profits needs to be either scrapped or reformatted.
Observe the keywords you are using in these ads; they are most likely not what your ads need now. (keep them for future reference; they may be just what your ad needs sometime in the future because of the vagaries of the market.)
After having taken care of the keywords, look to your ads and find the ones that are least productive. The ones that are not generating sales. It is damaging for you to have a ad campaign going that doesn't get anything better than idle viewers. It will only deplete your budget giving you nothing in return.
Look at your keywords carefully and identify which ones are attracting the idle visitors and which ones are attracting paying customers. It could be as basic as the wording of the ads that is making the difference but it also could be one or more keywords that needs discarding or replacing.
To secure yourself from wasting your whole advertising budget on unsuccessful Adwords campaigns it is vital to watch your campaign on a regular basis, be sure to see to these tasks each week or at least every other week.
When you carefully monitor your AdWords campaign and tend to problems as they crop up you can keep your advertising monies working productively.
About the Author:
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to professional ppc management, he's the man!
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