PPC advertisement has opened the door to a new era in internet marketing. The search engines have come up with a way to make money from internet marketing. What are the effects of that?
Let's look at advertising from days gone by. No matter the medium for your advertising, TV, radio, newsprint, or web-page, you would be charged a fee. And for your fee you'd get you ads shown for a particular time period and they could be seen by any, and everybody.
Then someone started thinking that this type of system wasn't really fair on the internet; after all, not all advertising venues are created equal. If an ad received a great deal of exposure due to the fact that the website it was posted on brought in a larger number of visitors every day, shouldn't both parties profit from it?
Raising the fee for advertising wouldn't really work either, because if extra business didn't continue, that might hurt the sites reputation.
Therefore, we have the beginnings of pay-per-click advertising.
Advertisers write ad copy for a product or service and use keywords they selected and analyzed with care to see if they would be profitable. Then their ads are given to the search engines to display.
Every time that a web browser does a search for that specific keyword, the advertisement will be displayed. Every time the advertisement was chosen and an internet browser made the long trip from advertisement to web page the search engine would receive a fee, generally less than a dollar, and both parties would benefit from the deal.
Search engines even carried the process so far as to allow those who were willing to pay a larger amount of money per click for their advertisement (those who "bid" the most on a specific keyword) would have their advertisement placed at the head of the pecking order so that it would be able to receive the greatest visibility and generate more traffic, thereby resulting in both parties turning a greater profit.
If you ask anyone to identify a pay per click "ppc" advertising tool they are probably going to immediately fall back on Google and Google AdWords; however, Google is far from the only search engine to operate a pay per click marketing tool.
Yahoo!, ABC Search, Search Feed, 7 Search, MIVA, Findology, Microsoft AdCenter and Ask.com, are less well known search engines that have ppc advertising services. With these alternatives to Google Adwords, marketers can test their advertising mettle and reap the profits found them.
Let's look at advertising from days gone by. No matter the medium for your advertising, TV, radio, newsprint, or web-page, you would be charged a fee. And for your fee you'd get you ads shown for a particular time period and they could be seen by any, and everybody.
Then someone started thinking that this type of system wasn't really fair on the internet; after all, not all advertising venues are created equal. If an ad received a great deal of exposure due to the fact that the website it was posted on brought in a larger number of visitors every day, shouldn't both parties profit from it?
Raising the fee for advertising wouldn't really work either, because if extra business didn't continue, that might hurt the sites reputation.
Therefore, we have the beginnings of pay-per-click advertising.
Advertisers write ad copy for a product or service and use keywords they selected and analyzed with care to see if they would be profitable. Then their ads are given to the search engines to display.
Every time that a web browser does a search for that specific keyword, the advertisement will be displayed. Every time the advertisement was chosen and an internet browser made the long trip from advertisement to web page the search engine would receive a fee, generally less than a dollar, and both parties would benefit from the deal.
Search engines even carried the process so far as to allow those who were willing to pay a larger amount of money per click for their advertisement (those who "bid" the most on a specific keyword) would have their advertisement placed at the head of the pecking order so that it would be able to receive the greatest visibility and generate more traffic, thereby resulting in both parties turning a greater profit.
If you ask anyone to identify a pay per click "ppc" advertising tool they are probably going to immediately fall back on Google and Google AdWords; however, Google is far from the only search engine to operate a pay per click marketing tool.
Yahoo!, ABC Search, Search Feed, 7 Search, MIVA, Findology, Microsoft AdCenter and Ask.com, are less well known search engines that have ppc advertising services. With these alternatives to Google Adwords, marketers can test their advertising mettle and reap the profits found them.
About the Author:
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords ppc management, he's the man!
No comments:
Post a Comment