Tuesday, October 28, 2008

Article Marketing Explained

By Theo McLanahan

Article Marketing is a great tool to use when it comes to adding traffic to your site. If you are not familiar with what it is, Article Marketing is simply writing articles and submitting them to article reprint directories on the web.

You're probably quite aware of the value of having fresh content on your website and blog. Many people who own websites visit article reprint directories on a regular basis to get new content for their sites.

When you submit your article to these directories, you're giving permission for other people to use your article on their site - for free. The catch is, they have to include an "about the author" section at the end of each article they use. This can include information about your website and links back to it.

When the website owner or blogger puts your article up on the web, all of their readers will see your biography information and the links to your website. Your article could end up on hundreds or thousands of websites, and quite possibly, millions of people could end up reading it! Who knows how many people could click on your link?

These article directories are easy to find. Just do a Google search for free article directories and you'll find a bunch. Some of them are specific to certain topics, while others will accept articles on almost any subject. You can submit your article to multiple directories and you can even get software that will automate the process for you.

You have virtually unlimited topics to write about. What is your website about? Get creative in thinking up topics. If someone would want to visit your website to learn something, write an article about that.

Someone who sells Tupperware for instance, could easily write about food related items or take it a step further an write an article about the fact that the plastic containers are great for organizing toys, bathroom items or even nuts and bolts in the garage.

If you don't like writing, it's not the end of the world. You can hire ghostwriters to write the articles for you, for anywhere from $5 to $20 for a 500 word article. Once you give the ghostwriter the topic and any keywords you want to target, they'll do all the writing for you. And some will even do the submission to the article directories so you can spend your time on other tasks.

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