If you developed a product only when you knew what it was that people want, there would be built in demand. What if you thought you might write some software for auto repairs, one that is catering to D-I-Y enthusiasts and helps them with diagnosing engines and helps them increase their fuel efficiency by five miles/gallon.
Just say that some guy buys your software (the one you haven't written yet), and with it, and a cable he gets at radio shack, he can connect his car to his computer and with that software he can gather loads of information and view it on his computer screen. With the information he gathers he can make adjustments to his engine to improve the performance.
Seems like a peachy idea to me. How can you know if there is a demand for your software. You want to know how deep the water is before you dive in. You don't want to waste time writing a piece of software that there is no demand for. This is the way you find out:
1. First write up some sort of informational "paper"; a white-paper, ebook, or guide. Title this paper "Engine Diagnostics For Improving Fuel Efficiency by 5 MPG, A How To Guide." Inside this "paper" you give them the scoop on how to do this the hard way. It takes you 3 days with the spreadsheet and the hardware from Radio Shack.
2. Go over to Google and select starter keywords. Collect all the major keywords relating to diagnosing engines.
3. Make an ad.
DIY Engine Diagnostics
Simple Procedure Improves
Your Car-5 MPG or Better
www.AutoDiag.com
For the landing page you have a sales letter telling your visitors about the paper you have written. Then follow up with some emails that tell more about your paper.
4. Get ideas and feedback from your readers.
5. Whatever you do with it; sell it or give it away, with a plan. As you are marketing your ebook, you will want to move forward your objective with your clients.
6. Test your customers' response to your actual product idea. What do they say back to you? Are they interested? Do they pester you to find out when this will be available? Do they offer to pay you for it now, hoping to get first dibs on it when it comes out? If so, you know you've got a winner.
7. Sell your product. The dollars will come rolling in.
You heard your customers; you created a product along the lines of what they asked for; you confirmed their interest, and when you give them precisely what they want, the cash register will ring out.
Just say that some guy buys your software (the one you haven't written yet), and with it, and a cable he gets at radio shack, he can connect his car to his computer and with that software he can gather loads of information and view it on his computer screen. With the information he gathers he can make adjustments to his engine to improve the performance.
Seems like a peachy idea to me. How can you know if there is a demand for your software. You want to know how deep the water is before you dive in. You don't want to waste time writing a piece of software that there is no demand for. This is the way you find out:
1. First write up some sort of informational "paper"; a white-paper, ebook, or guide. Title this paper "Engine Diagnostics For Improving Fuel Efficiency by 5 MPG, A How To Guide." Inside this "paper" you give them the scoop on how to do this the hard way. It takes you 3 days with the spreadsheet and the hardware from Radio Shack.
2. Go over to Google and select starter keywords. Collect all the major keywords relating to diagnosing engines.
3. Make an ad.
DIY Engine Diagnostics
Simple Procedure Improves
Your Car-5 MPG or Better
www.AutoDiag.com
For the landing page you have a sales letter telling your visitors about the paper you have written. Then follow up with some emails that tell more about your paper.
4. Get ideas and feedback from your readers.
5. Whatever you do with it; sell it or give it away, with a plan. As you are marketing your ebook, you will want to move forward your objective with your clients.
6. Test your customers' response to your actual product idea. What do they say back to you? Are they interested? Do they pester you to find out when this will be available? Do they offer to pay you for it now, hoping to get first dibs on it when it comes out? If so, you know you've got a winner.
7. Sell your product. The dollars will come rolling in.
You heard your customers; you created a product along the lines of what they asked for; you confirmed their interest, and when you give them precisely what they want, the cash register will ring out.
About the Author:
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to ppc outsourcing, he's the man!
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