Friday, April 18, 2008

Internet Marketing Online Affiliate Program Newsletter strategy

By Trisha Frauenhofer

When it comes to writing newsletters the one thing that is extremely important is the title. Your time to make an impression is minimal; therefore the pressure is on when it comes to writing an enticing title. Your title should be brief, relevant and provocative.

When e-mailing your list, keep the title in the subject line, you can also add a quick benefit so that they will open the e-mail and read your newsletter. This helps to get more people interested. This can also help with telling junk mail from real mail.

You may be surprised to know but many people do not read an entire newsletter from top to bottom. A lot of people will scan, so you may want to consider writing shorter paragraphs and separating your information in an organized fashion. When applying this method you can get your readers to follow your recommendations easier.

You can potentially write everything you want to and as long as you separate it right, it might all get read! Another variation of this method is to use bullet points. Along with these two points, the topping on the cake is the spacing. Make sure you include enough white space between your topics.

When writing topics; make them bold, highlighted and finally use uppercase. This helps the scanners to pick out the topics they have interest in and read further. You will always have a better chance of capturing various readers if your information is presented in a way that generates interest.

You can capture their attention by writing good catchy titles, and you can set up your headings and sub headings as a table of contents. Put this at the top, this way your reader's can skim the contents and jump to what interests them. This is another beneficial addition to your internet marketing online affiliate program.

Words play an important role in how your newsletter will be greeted, not just by your subscribers but by the spam filters. Example the word "unsubscribe" will get you in trouble, so use another word such as remove to achieve the same objective. Seems strange but spammers use this word and its funny, as its non-functional, since you got spammed in the first place, but because they do it, it raises a red flag, and when this happens your newsletter gets put in the junk mail file. Another word is "Forward" this also raises a flag because of spam chain letters, so you may want to use other words instead, such as share or send.

Try to make your newsletter writing fun. Gather up your tips from previous sources and apply them to your internet marketing online affiliate program, and should be on your way to a noticeable, attractive newsletter.

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