A podcast is a form of personal radio talk show that is used as a marketing tool by many web-savvy business owners. It is a term that refers to a "portable on demand broadcast of digital files." There are several things to note before starting your own podcast.
First think about how many podcasts you would like to create per month. Make a list of podcast topics and make sure you have enough to fill a substantial fifteen to thirty minute broadcast. You may find that you have more or less information to share than you originally thought.
Choose to either allow your website visitors to download podcasts or to list your podcasts through RSS feeds, or both. Signing up for automatic distribution means people will receive your podcasts as soon as they are updated. If a large number of people subscribe to your podcast, you should consider looking for a sponsor. Sponsors are eager to be connected with this growing media outlet.
Listening to as many different podcasts as you will give you an idea of what you might like to do with yours. Subscribe to your competitors' podcasts and also others outside your market sector. Companies that sell different products, but who cater to the same niche might give you innovative ideas about how to market to your prospects.
The actual production of podcasts requires a computer with a microphone and recording software. When you have created your podcast, you need to post a link on your website making it available for download. You also must add it to any distributors you use as soon as possible.
Another option is to convert your existing video footage into an audio file for podcasts. Although it isn't used as often, pdfs can also be podcast. All the variations and options will be easier to deal with once you have one or two podcasts under your belt and you are comfortable producing content quickly.
Podcasts are especially effective for promoting e-books or regular books. You can get feedback from listeners incredibly quickly. This lets you know if you have a winning concept or not. You can do this even before you have finished a book to know if you're on the right track.
Finally, if you are able to quickly list a dozen topics about which you'd like to inform others, you have the makings of a regular podcast. If you have the time and desire to produce this information on a regular basis, you could have a successful podcast with a huge following. Use them to build credibility, market yourself to prospects and keep people informed about your business.
First think about how many podcasts you would like to create per month. Make a list of podcast topics and make sure you have enough to fill a substantial fifteen to thirty minute broadcast. You may find that you have more or less information to share than you originally thought.
Choose to either allow your website visitors to download podcasts or to list your podcasts through RSS feeds, or both. Signing up for automatic distribution means people will receive your podcasts as soon as they are updated. If a large number of people subscribe to your podcast, you should consider looking for a sponsor. Sponsors are eager to be connected with this growing media outlet.
Listening to as many different podcasts as you will give you an idea of what you might like to do with yours. Subscribe to your competitors' podcasts and also others outside your market sector. Companies that sell different products, but who cater to the same niche might give you innovative ideas about how to market to your prospects.
The actual production of podcasts requires a computer with a microphone and recording software. When you have created your podcast, you need to post a link on your website making it available for download. You also must add it to any distributors you use as soon as possible.
Another option is to convert your existing video footage into an audio file for podcasts. Although it isn't used as often, pdfs can also be podcast. All the variations and options will be easier to deal with once you have one or two podcasts under your belt and you are comfortable producing content quickly.
Podcasts are especially effective for promoting e-books or regular books. You can get feedback from listeners incredibly quickly. This lets you know if you have a winning concept or not. You can do this even before you have finished a book to know if you're on the right track.
Finally, if you are able to quickly list a dozen topics about which you'd like to inform others, you have the makings of a regular podcast. If you have the time and desire to produce this information on a regular basis, you could have a successful podcast with a huge following. Use them to build credibility, market yourself to prospects and keep people informed about your business.
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