Thursday, October 16, 2008

5 Effective Tips for Search Engine Optimized/ SEO Copy Writing

By S. Reddy

The foremost thing to bear in mind, while writing content for your website is that, it should attract the reader and urge them to stay for a longer duration. It is always noted that information that is understandable instills a faith in your readers thus building a bridge of trust and goodwill leading to increased popularity of your website.

Your site will receive a word of mouth recommendation. It improves your rank and has more opportunities of visibility making other website owners to peer at your site for the increasing traffic. We bring some handy tips for effective content writing.

The topic should be chosen with care:

Make sure that the matter provided in your website is very attractive to entice readers and whet their appetites. Make sure you stress on the usefulness of the product if you have less products to advertise for, which most readers will be interested in rather than descriptions about it.

If you have more products ensure that you do not omit matter on any of the products. The use of categories and sub categories are effective ways of catching the attention and you need to classify the products as per their demand. Note that the use of correct choice of keywords for the heading and the body of the content goes a long way to ensure increasing and constant traffic.

Effective authors

It is not necessary that the author have any technical knowledge but needs to have knowledge about SEO. What is most important is that he should be able to write about the products and services in a manner that can be understood by even children. Avoid using jargons. A good author is one who knows what the customer wants and interprets that into his writing with his creative skills.

It should have a link with related resources :

The inclusion of ideas like linking other related websites help in buoying the relevance of your products and services. In this way the customers are also aware of the products available on other sites which help them to compare and reach a decision. Using this strategy will make the other website owners visit your site as well, thus generating more traffic.

Use of relevant visuals:

It is no secret that images speak more than words. The use of graphics helps in attracting those who do not have the patience to read through the content. The use of graphics also makes your site attractive encouraging more visitors. The content should be concise without omitting the necessary points. You can also use alt tags in your pictures so that they can be detected readily by the search engines.

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