Do you know about bumper stickers? It is actually a marketing tool that is easy as well as inexpensive. It is a perfect choice for you if you have target customers at a location, or your customer belongs to a particular category (like moms in the range 25-35). All it costs is about 25 cents per sticker but it gives you a huge amount of profit. Lets discuss it in more details.
Before going into details, lets know what bumper stickers are. A bumper sticker is an adhesive label or sticker with some message. It is attached to the bumper of any vehicle and is supposed to be read by the occupants of other vehicles. Sometimes these are also stuck on other objects.
You can easily spread your word with bumper stickers as people generally notice such stickers when they go to a parking lot, or while following a car and also when they are on road and your car passes by. So even without your being there, you are able to create a 'touch point' with them.
You can get bumper sticker made as per your requirements. Though there are no set rules but you should keep few things in mind. Don't make them too big as then people will refuse to put them on their cars and if it is too small, it will hardly get noticed. You can get them made the way you want.
However, in that flexibility lie pitfalls as well. If you design a bumper sticker with just your logo, with too much text or oversell your product, it may not have the desired impact. For it to generate sales for you, it has to connect with your audience. It must help them in someway, have some humor or connect with their ideas, or better still, help THEM express themselves.
Your customers are going to feel wonderful when they are expressing themselves by putting your stickers on their bumpers. Use plenty of innovative ideas. The customer consumes you sticker and that's it! You don't need to do anything else to spread your marketing message.
Bumper stickers can have some tips (maintenance of furniture, if you have a furniture store), or any other marketing message on it. Be trendy and imaginative! For example, make stickers to support any sports group or various sports groups or even for each of the rival sports group. You can use the same principle for politics too (like a presidential elections) but of course it is very risky.
You can follow some other rules to make your sticker more viral. Making it 'scarce', or making it a status symbol are some examples. People would love to have it then and would feel proud in showing it off. When other people notice it, even they would want it. Don't you think that's cool!
Use bumper stickers with responsibility. And use it smartly. They will reward you with lot of referring customers and profits.
Before going into details, lets know what bumper stickers are. A bumper sticker is an adhesive label or sticker with some message. It is attached to the bumper of any vehicle and is supposed to be read by the occupants of other vehicles. Sometimes these are also stuck on other objects.
You can easily spread your word with bumper stickers as people generally notice such stickers when they go to a parking lot, or while following a car and also when they are on road and your car passes by. So even without your being there, you are able to create a 'touch point' with them.
You can get bumper sticker made as per your requirements. Though there are no set rules but you should keep few things in mind. Don't make them too big as then people will refuse to put them on their cars and if it is too small, it will hardly get noticed. You can get them made the way you want.
However, in that flexibility lie pitfalls as well. If you design a bumper sticker with just your logo, with too much text or oversell your product, it may not have the desired impact. For it to generate sales for you, it has to connect with your audience. It must help them in someway, have some humor or connect with their ideas, or better still, help THEM express themselves.
Your customers are going to feel wonderful when they are expressing themselves by putting your stickers on their bumpers. Use plenty of innovative ideas. The customer consumes you sticker and that's it! You don't need to do anything else to spread your marketing message.
Bumper stickers can have some tips (maintenance of furniture, if you have a furniture store), or any other marketing message on it. Be trendy and imaginative! For example, make stickers to support any sports group or various sports groups or even for each of the rival sports group. You can use the same principle for politics too (like a presidential elections) but of course it is very risky.
You can follow some other rules to make your sticker more viral. Making it 'scarce', or making it a status symbol are some examples. People would love to have it then and would feel proud in showing it off. When other people notice it, even they would want it. Don't you think that's cool!
Use bumper stickers with responsibility. And use it smartly. They will reward you with lot of referring customers and profits.
About the Author:
Author: Buck Thompson shows that utilizing bumper stickers can be an effective component of a branding strategy and any business can profit by marketing through stickers.
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