Tuesday, October 14, 2008

Customer Service Evaluator: The Importance

By Genrikk P.

The process of evaluating the efficiency of a customer service in an organisation could be a tedious task but has various importance.

After several independent surveys,lapses in the quality of Customer Services among various departmental stores seem to be so prevalent.The following points are the significant purpose of evaluating:

To determine an up-to-date observational market research results.

To improve the quality of service rendered to the general consumers at large and lastly;

To helps empower and protects the rights of consumers.

Evaluation process in a nutshell,is a process which should serve as a determinant on the way the overall performance of customer service is measured.

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