Sunday, October 19, 2008

Game-Changing Chiropractic Marketing Tactics with Social Networks

By Dr. Matthew Loop

Chiropractic marketing reached a whole new level when I first began to harness the power of social media networks like MySpace, YouTube, and Facebook to promote my business and rake-in residual income. That much is clear, but you need to make sure when you are searching for the same success that you get it right the first time. The right guidance is mandatory for getting off on the right foot and establishing great credibility in your community from the get-go. It's easy to fall into the trap of wasting all your money on dated marketing tactics that leave you and your business totally depleted. If you use my expertise from the beginning, you're sure to start on the right path to business success.

Communication will never be the same in our lifetime thanks to the almost overnight boom of social media. Chiropractors and small business owners are now asking whether social networks are only for teenagers, and you better realize that the answer is NO! There is a much wider demographic on these social media sites daily. Employers are pulling their hair trying to figure out how to get their employees off the sites during working hours! I sensed the great potential in this boom, took advantage of it, and my life has been radically transformed.

The internet is a vast ocean that offers the means to a much easier life. Chiropractors need to update with the changing times, as outdated and expensive ways of marketing and crippling the profession. Online web 2.0 methods have shaken the traditional chiropractic marketing paradigms at their roots and there has never been an easier time to build a massive practice or establish multiple sources of income.

I can show you exactly how to use social media to get tons of new patients into your office each month. And here's the real prize: you aren't going to pay one dime on advertising to do it! Your current consultant or practice management "guru" likes to pretend like they know what I'm talking about, but in reality they have no idea about what I teach, and they wish they did.

You would think every business would be using these social networks for their growth, but in reality, almost no one is! But the ones that I taught have, and they are the ones surviving and thriving in these difficult times. On one of my profiles, I have in excess of 6,400 friends, 3,000 of which are members of my local community who I can communicate with via blogs and bulletins. I'm honored to be the absolute first and only consultant to use social media's power to unleash unbelievable wealth and attention, and only my students are privy to this priceless information.

I was able to personally establish myself as the best chiropractic expert in my community and almost automatically received countless new referrals monthly. The reputation that I have created for myself is gold in the industry, and when people go onto MySpace or YouTube looking for a doctor / chiropractor, they're going to come up with me. People are hungry for this information, and my endless speaking engagements are proof. My goal was to improve the business and lives of practicing chiropractors and many others, and I have achieved that goal.

Start by brainstorming how exactly you want to promote yourself in your community, and from these ideas you can make simple videos that allow people a glimpse of the real person behind your practice. Keep the videos under 5 minutes, and make them fun and interactive for maximum effect. My video training course shows you how to accomplish all this and more!

Heck, you don't even need a video camera at first, although if you want to be a major player you'll get one. When I first began, I was doing tutorials with only screen capture software and it was yielding some pretty amazing results. A few of my videos went viral, which just means they spread like a virus. This is, again, free advertising and desperate docs that use pay-per-click on the search engines would kill for these results. Instead, they waste there money spending in upwards of one dollar per click while my videos are getting hundreds of views per day at no charge and allowing me to dominate Google. It's time to own your greatness fellow chiropractor!

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