Tuesday, October 7, 2008

Google Search Engine Optimization, Is it Easy to Use?

By Ken Knorr

Optimized is Best

"Google search engine optimization" is a very widespread tool used by today's internet businesses. Having your website optimized is a great way to insure that you are providing your customers with the best possible experience.

Testing for a better return

Optimizing your website can help you achieve a better return on investment as your site becomes more efficient and effective. "Google search engine optimization" is a tool used to test various sections of your website to make sure they are working properly. It can then create a report that will distinguish which sections are working correctly and which will need some changes.

Change and analyze

Create different versions of your web page using the "Google search engine optimization" tool. Then test it compared to the original content. Each version has data collected on that is then incorporated into a descriptive report which will leave you with the ability to change from content isn't working to content that is.

Buyers start as Browsers

The testing performed by the "Google search engine optimization" tool is important because it can distinguish which content is creating sales conversions and which content is not. To make a profit with your website you need it to convert browsers into buyers. If your website is not working properly then your visitors will become frustrated and decide to never return, losing a prospective long term customer.

Look at your Stats

The "Google search engine optimization" tool bases its testing on a variety of statistics pulled from your content. Depending how much you are willing to spend, these statistics are based on a huge number of combinations or only a few. The more combinations tested, the more thorough the results.

Think ahead

Google can help you set these up an AdWords account and an Analytics account. You must have these before using "Google search engine optimization." You will also need to have an website designed and a plan as to how you want to use it.. If you don't know HTML then get help from someone who is.

IT to the Rescue

Have the technical help in your company take over this project its why you employ them. They can be sure to set up the accounts properly, find the original HTML code of your website, and make sure that the optimizer experiment code is installed to the "Google search engine optimization" tool standards.

No Time to Waste

If your website is not up to its full potential your money is just slipping down the drain. Use the "Google search engine optimization" tool today to update it so that you can convert your viewers into buyers.

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