Tuesday, October 14, 2008

How a Phone Word Can Make you Thousands of Dollars

By Buck Thompson

Can you believe that your customers can increase by 1400%? Get a phone word and see for yourself.

Hm What are phonewords? And do they make money? Oh. Yes. They do. But know what phone words are first. Phone words are the alphanumeric equivalent of a numeric telephone number. Phone words are made up from the various letters of the alphabet that correspond to particular numbers on a telephone keypad. These letters can form a word, a partial word, an acronym, abbreviation, or an alphanumeric combination.

Let's step back a little. What the top priorities of business? They want a top of the mind recall for a product or a service. E.g. Burgers - McDonalds wants people like you and me to remember it the moment we think of burgers. How cool will it be if 1800 BURGER rings in McDonalds? That solves two problems. The first is remembering the number. The moment you remember "BURGER," you want to dial 1800 BURGER much better than 1800 345543 or some such number.

The second problem it solves is "association." Every time you type 1800 BURGER that associates Burger and McDonalds. So the brand association you want your business to have, increases manifold.

There are other benefits too. Typically, phone word sellers make you exclusive owner of the phone word in the entire country. It doesn't matter if all your customers are in a single postcode, multiple postcodes, an entire city or even the whole country! 100% of all calls originating from the territory you select are put through to your existing telephone line. This is particularly useful if you are working an online business - where your huge geographical reach isn't wasted since you service only a small area.

Phone words communicate what you do in a punchy and economical way. When you say 1800 BURGER, they know what you do. You don't have to explain anything. They KNOW it. But the crispiness that comes with it is fascinating. Somehow, with so few words, it conveys about quality.

Phone words also projects that your business is bigger, better and more professional than your competition. It is also a convenient way for you to enable word of mouth marketing. Isn't it easy to remember and understand what1800 PENCIL or 1800 RENTAL mean?

Businesses struggle to get the recall for their products or services. Here's a simple and spicy way to remember it without having to spend thousands of dollars in creating ad campaigns and burning all your profits in billboards etc.

When people do remember you, they are more likely to call you than any one else. Phone words increase "stickiness" of your product or service and can save and make lot of money for you. Every new call that a phone word brings you increases your profits, utilization of your assets, your people and does many more things to contribute to your business. Research has shown that a phoneword can increase your lead generation by 14 times. That means getting 14 times more customers than you have right now. What are you waiting for? Get a phoneword now!

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