Saturday, October 4, 2008

How to Use Viral Real Estate Marketing on MySpace

By Dr. Matthew Loop

I know it sounds terrible, but "viral marketing" has nothing to do with a "computer virus". So what is viral marketing? Just what it sounds like; marketing so powerful that it spreads like a virus, getting one person after the other in a rapid fashion.

It is otherwise known as "buzz marketing," but viral marketing just refers to any trick or strategy to establish buzz, while getting other individuals to market you product or service for you. This is all done with no extra effort on your behalf. This can be extremely effective for real estate professionals like investors, realtors, agents, brokers and it's very lucrative.

Take a look at this example: Imagine that you send an informational email to 100 people, and 15 people pass it on to another 100 and 15 of those do the same. What do you have pretty quickly? You've got hundreds of thousands of people who have received your precious information.

This is the magic of viral marketing, spreading your word to more consumers than you ever thought possible. You aren't going to believe the power that you have when you market your business this way. Like a religion, you'll be converting people to your message, and they will then spread that message to others.

The key way of doing this is by tapping into the massive popularity of online games, videos, graphics, and the like on social media powerhouse sites like MySpace to create a huge base of online friends and members.

I see it all the time, huge mistakes that inexperienced real estate MySpace marketers make. They try and utilize similar strategies you incorporate on a sales page on their profile. I highly advise against a profile full of product promotions.

Real estate marketers make glaring mistakes on MySpace all the time, and this greatly dwarfs their future successes. Do yourself a favor and don't make your profile full of the expected product promotions and other ads that will drive your prospects away. It just looks like Spam, and is going to turn people off immediately.

On the reverse, it's good to have a profile that will draw a massive friends list, and accomplish this in minimal time. From there, you can then market softly to the friends you've acquired.

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