Tuesday, October 7, 2008

Internet Based Marketing and Keyword Article Writing

By joe cotroneo

Writing an article period proves to be a challenge for many of us; and this difficulty is compounded when keyword article writing is the task at hand. Keyword article writing simply means that the article must incorporate a word or phrase (or several), generally with the goal of promoting a product or a website. When keyword article writing, you need to place these keyword or words in the title of the article as well as scattered about through the text. There are no universal rules about what the best way to do this is, but there are some general guidelines which writes can follow to ensure that the finished product will be in accordance with what the client who requested the article was looking for.

Writers who are involved in keyword article writing should always make sure to get the relevant information from your client, such as which keywords or key phrases they would like used in the article, the number of times to place these keywords or phrases in the body of the article and anything else which may be important (for instance, if your client wants the keywords in the article presented in a certain way such as in bold, a different color, etc.).

Your client will typically give you all of this information at the time that you accept the project, but if any necessary information has been left out, or you need additional clarification, then get in touch with the client immediately. You will be unable to produce a satisfactory end product for your client when keyword article writing if you are missing some essential information. You may also want to find out how to present keywords in the article (e.g. - if keywords and key phrases should be highlighted in different colors, italicized, etc.). The client can then easily see where they keywords have been placed in the article and place their tags appropriately.

One interesting benefit of keyword article writing is that it will give you a lot of insight as to how search engines work, as well as the process of search engine optimization. You'll gain an inside track on the workings of search engines, which may even help you become a savvier internet user. The more keyword article writing you do, the more skill you'll gain at this kind of work. This means that you will find yourself in higher demand as a copywriter for keyword article writing duties.

You should remember, however that you are not going to become an expert in keyword article writing overnight. There is both art and skill at work here, but you will learn as you go - there are a lot of different ways to approach writing search engine optimized articles, which makes always getting clarification from your clients a must. There is a lot to learn, but the more of this work you do, the more you will be asked to do.

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