Tuesday, October 7, 2008

RegisterMyClient.com: Making Builders' Lives Easier

By Fred Arnett

The relationship between new home builders and real estate agents has never been very pretty. But with RegisterMyClient.com that just might change. The online, interactive database bridges the gap between agents with buyers looking to purchase new homes and the builders that have the homes for sale. Its the easiest and most effective marketing tool currently available to new home builders and its the most convenient method for real estate agents to produce results for their clients in the market for new homes.

What does RegisterMyClient.com (RMC) offer New Home Builders?

Once builders have accessed the RMC database they have the ability to market directly to the Real Estate public as well as directly to each of the individual buyers that have been registered. Participating builders have the ability to send an email and or direct mail piece to an extremely targeted audience and be able use it at no cost unless it works.

How do Builders get a username and password to access the database?

In order to get a username and password to the RMC database builders need to sign the Registermyclient.com user agreement and submit it to RMC via email or fax. Once the agreement has been received by RMC builders are contacted by a RMC representative to confirm and issue the username and password. The reason for this is to verify that the actual user is an Licensed Builder and not an outside vendor seeking this list for illegitimate purposes. RMC is very careful to ensure that the database is exclusive to BUILDERS ONLY. Only licensed builders will be given access to the database.

How do Builders Access the Database?

To access the Registermyclient.com database simply login to www.RMClogin.com and enter the unique username and password assigned to your company. Once logged in, simply click on the "Access the Database" tab. At this point, participating builders have the ability to input their targeted search criteria for both buyers and REALTORS, click submit, and obtain targeted results from the RegisterMyClient database.

Why do the Agents Still Receive a Commission?

Every participating agent is required to complete a thorough registration for each client. The accessibility of the information provided by the agents empowers the new home builders participating in the program to market in a more effective manner than ever before. In exchange, builders are required to pay the traditional fee due the agent.

How does the Database Actually increase Builders' Sales?

By marketing to such a targeted group of buyers, participating builders will be able to enjoy a higher percentage of results for their marketing efforts. By taking advantage of marketing to a targeted group of buyers in the market for a new home NOW, builders enjoy the increase of immediate sales they've been looking for!

How do Builders Use the Database to Market?

Builders can use the database to market to either group: agents or buyers. Marketing to agents results in mail or email going directly to agents. Marketing to buyers results in mail or email going directly to buyers AND their agents.

What does it cost Builders To Use the Database?

Accessing the database is free. Marketing through the database is free. If a sale is generated through the use of the service, participating builders pay a low fee of $250 at the close of escrow through the chosen title company.

Can Builders Hire RMC to Create Marketing Pieces to Send to Both Buyers and REALTORS?

Of course, for an additional fee, participating builders can have access to the over 100 professionals RegisterMyClient.com has access to that can create any advertising or marketing project design in a timely fashion.

How much Commission will Participating Builders be Required to Pay the Real Estate Community?

Agents who work with RMC participating builders receive the minimum 3% commission at closing.

How long Do the Registrations Last?

Agents register their buyers and each registration lasts 30 days from the date the buyer confirms it to validate the registration. Agents will be reminded of the expiration of registrations and have the opportunity to renew it prior to expiration. This process ensures that the database is always up to date and always accurate.

Can Non-Builders Access the RMC Database?

NO!!! Access to the RMC database is limited to LICENSED BUILDERS ONLY.

How do Builders Know Agents Have Registered their Clients?

Builders can access the database to check on agent and buyer registration using the buyer's phone number.

How often can Builders Contact the Buyers and Agents in the Database?

Participating builders are able to contact RMC listings twice per week by email and twice per week by direct mail. Access is available 24/7, but the actual delivery of marketing materials is limited for obvious reasons.

How Frequently is the Database Updated?

Daily. Daily updates mean that the info included in the RMC database is always up to date and always accurate.

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