When you're searching for the right match in voice over talent, there are a few key traits that set apart the good from the great. Hiring great voice over talent means you can count on professional services and enhance your advertising for maximum impact. Whether you're creating slogans, delivering a narration, or just need a voice over artist to stage a mock conversation, finding the right fit is an important part of your marketing plan. Voice over talent agents can work with you to narrow down a few choices, but the final decision rests in your hands.
These are seven of the most important traits to look for when interviewing voice over talent:
1.He or she has a believable voice. Though there is certainly a place for exaggerated narration in the style of an announcer or newscaster, you're generally going to want an actor or actress who can perform naturally in a wide range of vocal styles.
2.A good sense of pitch. Beautiful voices don't happen by accident-- they are cultivated with much practice. Many of the best voice actors are also accomplished singers, and this is because both disciplines require a studied grasp of pitch and tone.
3.The voice over talent has quality demo tapes. Demo tapes are generally requested as part of the interview process, and you'll need these to evaluate the talent after the interview and testing is over. Professional voice over artists will have these items prepared and ready for your review.
4.Versatility. This is fairly self-explanatory; a truly skilled voice over professional will have the skill and talent necessary to perform well in a wide variety of dissimilar projects. Whether authoritatively reading off facts and figures, or attempting to make listeners laugh, a true professional will shine.
5.A good sense of tempo. Another 'musical' element of voice over work is that of tempo, or pacing; you should look for a voice actor or actress whose speech flows naturally, and who has an intuitive grasp of the the rhythm with which he or she must speak in order to get your message across.
6.He or she can provide you with references. You should always ask for references from potential voice talent, and, furthermore, you should always take the few minutes necessary to look into them. Don't underestimate the importance of this part of the interviewing process.
7.Energy, enthusiasm, and stamina. Those with experience in voice over know that it it is never a matter of simply reading a few lines and collecting a paycheck. Your voice actor or actress should be able to withstand the sometimes lengthy series of takes required to get it right, without becoming either mentally or vocally fatigued.
Hiring the right voice over talent can take time, but there are some key traits to look for during the interview and testing process. Look for any or all of these important qualities during your hiring process to ensure you find the perfect match for your marketing initiative.
These are seven of the most important traits to look for when interviewing voice over talent:
1.He or she has a believable voice. Though there is certainly a place for exaggerated narration in the style of an announcer or newscaster, you're generally going to want an actor or actress who can perform naturally in a wide range of vocal styles.
2.A good sense of pitch. Beautiful voices don't happen by accident-- they are cultivated with much practice. Many of the best voice actors are also accomplished singers, and this is because both disciplines require a studied grasp of pitch and tone.
3.The voice over talent has quality demo tapes. Demo tapes are generally requested as part of the interview process, and you'll need these to evaluate the talent after the interview and testing is over. Professional voice over artists will have these items prepared and ready for your review.
4.Versatility. This is fairly self-explanatory; a truly skilled voice over professional will have the skill and talent necessary to perform well in a wide variety of dissimilar projects. Whether authoritatively reading off facts and figures, or attempting to make listeners laugh, a true professional will shine.
5.A good sense of tempo. Another 'musical' element of voice over work is that of tempo, or pacing; you should look for a voice actor or actress whose speech flows naturally, and who has an intuitive grasp of the the rhythm with which he or she must speak in order to get your message across.
6.He or she can provide you with references. You should always ask for references from potential voice talent, and, furthermore, you should always take the few minutes necessary to look into them. Don't underestimate the importance of this part of the interviewing process.
7.Energy, enthusiasm, and stamina. Those with experience in voice over know that it it is never a matter of simply reading a few lines and collecting a paycheck. Your voice actor or actress should be able to withstand the sometimes lengthy series of takes required to get it right, without becoming either mentally or vocally fatigued.
Hiring the right voice over talent can take time, but there are some key traits to look for during the interview and testing process. Look for any or all of these important qualities during your hiring process to ensure you find the perfect match for your marketing initiative.
About the Author:
Author Terry Daniel is a Professional Voice Over Actor from Minneapolis, Minnesota and Has Been Providing the Voice Talent for Dozens of Projects and Advertisements Since 1991.
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