When you use the internet to sell your products or services you are using internet marketing. There are two major types of internet marketing. One is called PPC, pay per click, and the other is SEO, search engine optimization.
PPC quickly gets you noticed and can quicly cost you your whole advertising budget. The most popular place for PPC is Google AdWords, those little ads you see all down the right side of the screen when you do a search on Google.
The ads that show up next to the search results are a paid advertisement by someone who paid for that keyword phrase you searched for. Internet marketers do lots of research to find out which keywords will give them the best results in selling their products and services.
Getting a site to show up on the left side of the Google search results requires a little more patience and skill. A person who does this type of marketing uses SEO to get his website noticed.
There are certain things that must be done properly to be effective at this type of internet marketing. It is quite a bit more time consuming than PPC but once it is done effectively you get traffic for free! Of course you must mantain your site to keep the high rankings for certain keywords but it is well worth the price!
Two important parts of SEO is the offsite and the onsite optimization. Tweaking them a little here and there are what SEO experts must do to mantain their valuable ranking. Both are important to the sites success.
On site optimization involves setting up your site with the keyword phrase spread throughout it in such a way that it seems natural but often enough to let the search engines know what your page is about. Off page optimization is the act of getting other websites to link back to your site. The object here is to have as many relevant sites as possible link to your page.
When other relevant sites link back to yours they create an appearance of authority. It helps to have the link embedded into the keyword that you want to be ranked for. It is called anchor text and helps you out immensely in your off site optimization efforts.
PPC and SEO are the two major methods used in internet marketing. You can find copious amounts of information all over the internet on both subjects. To become effective at internet marketing you must learn how to use both. Start with one, master it, then go on to the next.
PPC quickly gets you noticed and can quicly cost you your whole advertising budget. The most popular place for PPC is Google AdWords, those little ads you see all down the right side of the screen when you do a search on Google.
The ads that show up next to the search results are a paid advertisement by someone who paid for that keyword phrase you searched for. Internet marketers do lots of research to find out which keywords will give them the best results in selling their products and services.
Getting a site to show up on the left side of the Google search results requires a little more patience and skill. A person who does this type of marketing uses SEO to get his website noticed.
There are certain things that must be done properly to be effective at this type of internet marketing. It is quite a bit more time consuming than PPC but once it is done effectively you get traffic for free! Of course you must mantain your site to keep the high rankings for certain keywords but it is well worth the price!
Two important parts of SEO is the offsite and the onsite optimization. Tweaking them a little here and there are what SEO experts must do to mantain their valuable ranking. Both are important to the sites success.
On site optimization involves setting up your site with the keyword phrase spread throughout it in such a way that it seems natural but often enough to let the search engines know what your page is about. Off page optimization is the act of getting other websites to link back to your site. The object here is to have as many relevant sites as possible link to your page.
When other relevant sites link back to yours they create an appearance of authority. It helps to have the link embedded into the keyword that you want to be ranked for. It is called anchor text and helps you out immensely in your off site optimization efforts.
PPC and SEO are the two major methods used in internet marketing. You can find copious amounts of information all over the internet on both subjects. To become effective at internet marketing you must learn how to use both. Start with one, master it, then go on to the next.
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