Firstly I want to you to know that I used to make a terrible mistake. I think I just lost 50%-80% of the profits by it. I would normally keep the mistake as a secret but I recognize that almost 9 out of every 10 of my readers are making this mistake so I'd like to share it with you.
I once used the $7 script to manage sales of a MRR product I bought. One of the most powerful features of this script is that can automatically redirect the customers to a one-time-offer. But I just ignored it and didn't think I could make money with the silly OTO.
I tried PPC, banner advertising - any advertising methods that could get me new customers. And I did made commissions - I am not complaining about those tactics.
But one day someone told me that I was totally wrong about what I was doing. I accidentally set up a one-time-offer and followed the guy's advice. Just a little change I did. And the results. You guess?
Actually shocked me. Commissions increased 50% literally "Overnight"! About 1 out of 5 my customers took the one-time-offer!
The my biggest gold mine I neglected is my existing customers!
So in a word, I should use backend selling to sell my existing customers again and again and again!
The reasons can be listed as follows:
1.They are ready to pay.
Your existing customers just bought something from you and now they have an "open-to-buy" frame of mind! You can easily ask them to buy more from you with your OTOs.
2.They have money to pay you.
They already bought something from you so they are not freebie seekers. They are serious buyers!
3. They are familiar with you and your business, so they'll be more likely to return.
If you provide them with quality products, services and make them trust you with their money for the first time, they will buy something from you again and again!
Conclusion: Repeat customers = repeat sales!
You won't lose anything when you just add a one-time-offer but a lot to gain. If you are not using OTOs to boost your revenue, start using them today!
I once used the $7 script to manage sales of a MRR product I bought. One of the most powerful features of this script is that can automatically redirect the customers to a one-time-offer. But I just ignored it and didn't think I could make money with the silly OTO.
I tried PPC, banner advertising - any advertising methods that could get me new customers. And I did made commissions - I am not complaining about those tactics.
But one day someone told me that I was totally wrong about what I was doing. I accidentally set up a one-time-offer and followed the guy's advice. Just a little change I did. And the results. You guess?
Actually shocked me. Commissions increased 50% literally "Overnight"! About 1 out of 5 my customers took the one-time-offer!
The my biggest gold mine I neglected is my existing customers!
So in a word, I should use backend selling to sell my existing customers again and again and again!
The reasons can be listed as follows:
1.They are ready to pay.
Your existing customers just bought something from you and now they have an "open-to-buy" frame of mind! You can easily ask them to buy more from you with your OTOs.
2.They have money to pay you.
They already bought something from you so they are not freebie seekers. They are serious buyers!
3. They are familiar with you and your business, so they'll be more likely to return.
If you provide them with quality products, services and make them trust you with their money for the first time, they will buy something from you again and again!
Conclusion: Repeat customers = repeat sales!
You won't lose anything when you just add a one-time-offer but a lot to gain. If you are not using OTOs to boost your revenue, start using them today!
About the Author:
Henry Zeng is a veteran Internet marketer who runs multiple websites that provide his ultimate money-making experience and free marketing tips. To take advantage of these cool stuffs, be sure to visit Henry's Internet Marketing blog and subscribe Henry's CBHelper Internet Marketing Newsletter for Free there.
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