Thursday, April 24, 2008

Profits Grow In Article Marketing

By Andy Michaels

Right now, the most explosive way to make money on Internet sales is with article marketing. There must be a few thousand article directories online right now trying to cash in on this boom market. There also must be over a zillion articles in all of the directories combined, but this is not stopping this Internet method of making money.

Articles are one of the very best ways to sell a product, while at the same time giving readers some genuinely useful information. Writing articles and getting them into the better article directories is nearly guaranteed to increase you internet based sales.

Everyone from Affiliate marketers, network marketers and large online businesses are using article writing techniques to get people to their websites. This process is not that difficult to understand or use. If you have a product or are marketing one, write articles about it. The articles need to be informative. Every article needs to convey information that is relevant to your market. If your market is dog food, then write a few articles about the health problems that many national brand dog foods are facing and why there is a problem. Within your articles, give compelling information, then provide a solution so readers can go to your website and buy some healthy dog food for their pets that you are marketing.

Once your articles are written, there are many article directories that you can join and submit them for indexing. From here, Google, Yahoo and other search engines will index the article directory site. When this happens, your articles are now a part of this site and get indexed into the search engines. When someone is looking for information about healthy dog food, they will see your article, "A Healthy Dog, Is A Happy Pet!" The search engine visitor now clicks on your link to read your article. Within every article, you have provided your link at the bottom of it for your natural healthy dog food. The reader clicks on your link, goes to your pet supply website and not only buys some dog food, but also purchases some dog toys you are selling. Whew.. This is one way that businesses are using article marketing to make money on Internet sales.

One of the main things you should aim for if you write articles for submission to article directories is to have your articles rank high in the major search engines. You'll still get some hits if you show up on the second page of Google, yes, but not nearly so many as if you show up on the first. You can accomplish this by learning "search engine optimization" techniques and include them in your article content, so that your articles are much more likely to rank highly in search engine results. It sounds difficult, but it's really quite easy.

There is a lot of information available online on using keywords properly. Without the effective usage of these keywords, no one is going to see your articles, no matter how good they are. The key is to know what search engines look for in a web page. Focus your research on Google first, as they are the most popular search engine ? this information will serve you well in optimizing your articles. It is not nearly as complicated as many think. Using keywords correctly, making your articles relevant and well written are the keys to SEO.

When you are ready to begin writing and submitting these articles, there are a few things to keep in mind. First, your articles should be somewhere between 500 and 1,200 words. Secondly, keep them relevant ? it may seem we're overemphasizing this point, but trust us: relevancy is important. Readers are looking for specific information, so keep it on topic.

It's easy to make money on the internet using article marketing. Just know your market and your product. A lot of would be article marketers fail here. You have to know a lot, as much as possible about your product and the market. If you can manage this, you will be the go-to guy or gal whose articles are in high demand.

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