Sunday, April 20, 2008

Steps Needed To Pull In More Traffic

By Anthony Wheeler

Traffic is what is needed for your business to thrive. We all want it. Here are several steps you can take to increase internet traffic to your site. Increased traffic will allow you to achieve the goals you have set for your web based business.

By using keywords effectively you can increase your ranking on the search engines. This can be done without paying for the search engine services. Some keywords make it easier to achieve a high ranking than others. Sometimes a less popular keyword may provide the easiest path to climb to the top of the search engines. A valid Search Engine Optimization (SEO) strategy can put you on the correct path to obtaining much needed traffic to your site.

One way you can gain traffic to your site is by exchanging links with similar sites. Many sites are happy to put a link on their site if you are willing to do the same for them. By effecting this exchange you can literally kill two birds with one stone: you gain traffic from their site and you can achieve a higher ranking with the search engines.

Placing free quality content with other web sites with a link back to your site will also increase traffic to your site. You can also provide your link to local directories, trade organizations, or other associations that you are involved with.

There is no denying that all of us would love to get free advertising, but you may find that it pays off to put some money behind a marketing strategy. By placing ads or banners in an appropriate place, you may get the target market you're after.

You may be nervous about committing to paid advertisement. After all, you want guaranteed results. In that case, you may want to consider using cost per click strategies. Under this option, you only pay for the advertising if it results in website traffic. Or, as a final alternative you can use the free click formula at Google Snatch.

Do not make it a challenge for people to navigate your site. That's a sure way to get people to leave in droves. Your site must be simple to navigate if you want more website traffic. This will keep people on the site. If people cannot figure out the layout of the site itself, they will find their information somewhere else.

You want to keep people coming back to your site. This is done by providing useful content and updating it regularly. Also, do not underestimate word of mouth. If you provide a great and engaging web site, people will come back again and send their friends.

Include your website address on your business cards, letterhead, and printed advertising. Repeat business and networking is a great way to grow a business. Also, many web directories list businesses by topic and location. Request that your site be included in the directories so that it will be easier for people to find it.

About the Author:

No comments: