It's time to distill your message to its most salient point. Although you may think you have pared it down to a tight message, have you told your customers why they need to buy from you?
In your AdWords management this might be the most important aspect. In marketing this could be the part that overshadows everything else. With this thing, every other aspect of marketing gets easier. When it is missing, people wander in a fog, aimlessly for years.
What's this marvelous thing this Ingredient? Basically, it is having an exceptional answer to this question:
There's a lot of options out there, but why should I be doing business with you instead of someone else or no one else?
Here is another way to ask the question:
What unique thing can you offer?
When you have a really powerful answer to these two questions, your ads practically write themselves. When you have a really powerful answer to these questions, people will line up to buy from you.
If your business's mission is pure and uncomplicated, it will be noticed in this time of obscure marketing messages and twisted business messages. Your solution to this situation is your unique selling proposition (USP), a declaration of worth that is so pointed and crisp that misunderstandings are not possible.
No need to guild the lily. Your interests will compound, clients will take note and your AdWords will compose themselves, when your message is so pointed and unclouded that it is as if you are in a spotlight.
USP, What Is It?
The acronym USP stands for Unique Selling Proposition. It is the thing that sets you apart, the product or service or quality that no one else offers. It is all about your speciality.
With your USP you show off the individuality of your goods, though it doesn't stop there. It is the core reasoning for the goods you off but for the services that go along with them, why clients need them and the timing of delivery and resolution to any problems that may arise.
Many of the problems advertisers have with Google, does not necessarily result from improper use of the AdWords service, but from an unclear or unoriginal USP. Spell out your USP right from the beginning and everything else will fall into place, from product pricing, to keywords, to ad copy.
In your AdWords management this might be the most important aspect. In marketing this could be the part that overshadows everything else. With this thing, every other aspect of marketing gets easier. When it is missing, people wander in a fog, aimlessly for years.
What's this marvelous thing this Ingredient? Basically, it is having an exceptional answer to this question:
There's a lot of options out there, but why should I be doing business with you instead of someone else or no one else?
Here is another way to ask the question:
What unique thing can you offer?
When you have a really powerful answer to these two questions, your ads practically write themselves. When you have a really powerful answer to these questions, people will line up to buy from you.
If your business's mission is pure and uncomplicated, it will be noticed in this time of obscure marketing messages and twisted business messages. Your solution to this situation is your unique selling proposition (USP), a declaration of worth that is so pointed and crisp that misunderstandings are not possible.
No need to guild the lily. Your interests will compound, clients will take note and your AdWords will compose themselves, when your message is so pointed and unclouded that it is as if you are in a spotlight.
USP, What Is It?
The acronym USP stands for Unique Selling Proposition. It is the thing that sets you apart, the product or service or quality that no one else offers. It is all about your speciality.
With your USP you show off the individuality of your goods, though it doesn't stop there. It is the core reasoning for the goods you off but for the services that go along with them, why clients need them and the timing of delivery and resolution to any problems that may arise.
Many of the problems advertisers have with Google, does not necessarily result from improper use of the AdWords service, but from an unclear or unoriginal USP. Spell out your USP right from the beginning and everything else will fall into place, from product pricing, to keywords, to ad copy.
About the Author:
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When you need an adwords consultant, he's the man!
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