Nothing can be more aggravating than to create a website then have to wait for people to "stumble" upon it. It is about as fun as watching your clothes dry. This is the reason why managing your Pay-per-click is a fundamental aspect of the online world.
With Google, you can have a campaign started and sending prospective customers to your site in less than ten minutes. It can happen that fast. It is simply amazing how quickly you can begin new things and make changes in old with Google's systems
Don't be in a hurry. Being hasty can lead to big trouble.
Blowing your whole budget on PPC management is easy - you select a keyword, make an ad, and pay for bunches of visitors that are not going to by anything from you. To help you be sure not to spend money getting the wrong kinds of visitors to your website. Ask:
How High Is The Demand For This Product?
Your answer will keep your expectations realistic and prevent you from running into disappointment later if you discover that Google can't bring you as many new customers as you had hoped. Even if that happens, odds are you'll discover other untapped traffic sources that are less competitive but every bit as profitable.
Using Overtures search term suggestion tool http://inventory.overture.com (or http://inven tory.uk.overture.com for the UK), you can estimate what your traffic could be in just a few moments. All you need to do is put in some of your main keywords and then you will see just how many searches were done last month on their servers.
Take this example; the products in your skin care company are for slowing the aging process. Just suppose you are just starting out and want to use Google to bring in more visitors. Where can you start?
To start with, get a starting list of potential keywords. Here is what we brainstormed:
skin
beauty
acne
cosmetics
makeup
cosmetic surgery
dermatology
anti-aging
wrinkles
oils
moisturizers
This is just a starting list. Here is what we find out if we go on over to the keyword selector tool at Overture and see what kind of searches they got in the last month. This is what came up:
skin 7,290
beauty 5,006
acne 1,872
cosmetics 1,862
makeup 1,796
cosmetic surgery 1,736
dermatology 622
anti-aging 503
wrinkles 485
oils 390
moisturizers 120
Notice what's going on here:
See that 'skin' got more than 60 times the searches that the last term, 'moisturizers' got. 'Skin' will be an MVP for you.
When you check out your keywords on Overture you will also get with them words that won't be relevant. You will use those as negative keywords.
The masses of people who are looking for skin care products will use a large variety of search terms and phrases, more than the initial list we came up with. In order to be successful with managing your pay-per-click you will need to come up with more terms and then use the Overture tool again.
As these Overture numbers show, there is the possibility of getting ten thousand or even a hundred thousand US searches in one month on our top keywords alone.
With Google, you can have a campaign started and sending prospective customers to your site in less than ten minutes. It can happen that fast. It is simply amazing how quickly you can begin new things and make changes in old with Google's systems
Don't be in a hurry. Being hasty can lead to big trouble.
Blowing your whole budget on PPC management is easy - you select a keyword, make an ad, and pay for bunches of visitors that are not going to by anything from you. To help you be sure not to spend money getting the wrong kinds of visitors to your website. Ask:
How High Is The Demand For This Product?
Your answer will keep your expectations realistic and prevent you from running into disappointment later if you discover that Google can't bring you as many new customers as you had hoped. Even if that happens, odds are you'll discover other untapped traffic sources that are less competitive but every bit as profitable.
Using Overtures search term suggestion tool http://inventory.overture.com (or http://inven tory.uk.overture.com for the UK), you can estimate what your traffic could be in just a few moments. All you need to do is put in some of your main keywords and then you will see just how many searches were done last month on their servers.
Take this example; the products in your skin care company are for slowing the aging process. Just suppose you are just starting out and want to use Google to bring in more visitors. Where can you start?
To start with, get a starting list of potential keywords. Here is what we brainstormed:
skin
beauty
acne
cosmetics
makeup
cosmetic surgery
dermatology
anti-aging
wrinkles
oils
moisturizers
This is just a starting list. Here is what we find out if we go on over to the keyword selector tool at Overture and see what kind of searches they got in the last month. This is what came up:
skin 7,290
beauty 5,006
acne 1,872
cosmetics 1,862
makeup 1,796
cosmetic surgery 1,736
dermatology 622
anti-aging 503
wrinkles 485
oils 390
moisturizers 120
Notice what's going on here:
See that 'skin' got more than 60 times the searches that the last term, 'moisturizers' got. 'Skin' will be an MVP for you.
When you check out your keywords on Overture you will also get with them words that won't be relevant. You will use those as negative keywords.
The masses of people who are looking for skin care products will use a large variety of search terms and phrases, more than the initial list we came up with. In order to be successful with managing your pay-per-click you will need to come up with more terms and then use the Overture tool again.
As these Overture numbers show, there is the possibility of getting ten thousand or even a hundred thousand US searches in one month on our top keywords alone.
About the Author:
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords bid management, he's the man!
No comments:
Post a Comment