Friday, October 10, 2008

How To Build A Search Engine Optimisation Site People Won't Leave

By Tom Peters

You may think that search engine optimised websites are going to basically be websites that are poorly written, difficult to read, unnatural sounding and full of content that isn't very useful. True, there are a lot of websites like that out there, but if you are looking to get your website search engine optimized, you do have a choice to make it totally readable and totally accessible to your customers. Here is what you have to keep in mind to get a search engine optimised website that is still going to be attractive to customers.

You may not know this, but search engine optimisation is totally customizable, and you can do it to different levels. You can have your whole site fully optimised or you can choose to just do a partial optimisation. Sure, a full optimisation is going to give you better results, but doing something is definitely better than doing nothing.

People naturally worry how their web site will be perceived when the optimisation changes are made, your first step in that case should be what we refer to as partial optimisation, this is the work which is done that visitors can't see. The first port of call is changing the descriptions and titles which will have a big impact. The great thing here is that this means you don't have to mess with the copy on your site.

If the thought of doing this scares you, the you can always approach a search engine optimisation professional who know how to do this the right way; so your site still sounds natural to visitors.

A top class search engine optimisation company will easily be able to do this for you, and at the same time they will be able to get your site appearing high up in the rankings.They will also spend time doing keyword research which will help you to advertise on keywords that you might never have thought of.

Companies also think incorrectly because their site is going to be optimised that it will be stuffed with keywords, and that all the quality content that was previously written will be discarded by the seo firm, that just isn't the case.

No doubt, you will have surfed to sites that are full of nonsense and have no quality content, these sites invariably fall off the radar ver quickly. The truth is you have to have a site which is quality from the "get-go" which will ensure that you will be able to sell your product or service.

You should always have a site designed from the perspective of selling your product or service. You must have a site built like this if you are serious about selling online. There is a lot of competition in the seo space so you need to select carefully when choosing one.It is imperative your web site appear on the first page in Google and it should be one of your top priorities for doing business online.

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