Thursday, October 2, 2008

Leverage Online Video Websites to Promote Your Website

By M Taylor

Most website owners simply use search engine optimization to drive traffic. As a website owner, you certainly have some kind of content on your site, at least if you expect anyone to visit your site. This content will typically include articles; search engines use this content to determine your ranking in search results. If your site enjoys a high ranking form these search engines, then you will get more traffic and more profit (if your website exists to sell something). Since there are just so many sites out there on the web, this means that you need to do more than just SEO to get a good ranking; not everyone can come in at number one in Google.

One way that a growing number of websites are choosing to promote themselves is by putting content on online video websites. The massive popularity of these sites can drive a lot of traffic to your site if you choose to promote your site in this way.

When using online video websites to promote your website, keep in mind that most people will not want to watch a video which comes across as merely a commercial for your product. Don't be pushy in your video promotional efforts.

If your site sells a product or service, the way to go is to use video to show off your wares. You can use video to demonstrate your work; it would be advisable to tell people about your business, including how long you have been offering these products or services. Remember to keep your video as general as you can; you don't want to make a commercial here; demonstrate the product or service and save the offer of more information about your business for the very end of the video.

Those who have a business to promote have the most to gain through the use of online video websites, but anyone with a site of their own can build a bigger audience by their use. Perhaps your website makes an income through Google AdSense or membership in an affiliate program of some kind; in this case, your site is probably content driven and contains a lot of articles on a particular topic. You can get more readers to your site by creating video content which is relevant to the topic of your site and giving out the URL of your site at the end of the video.

While there are many different online video websites that you can upload content to for free, if you really want to get results for your website, you should concentrate on the sites which have the greatest viewership, such as Google Video and YouTube.

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