Sunday, January 4, 2009

How to Choose and Register Your Own Domain Name

By Ricardo d Argence

You register a domain name by registering with a domain name services registrar. The domain name industry is regulated and overseen by ICANN, which is an organization responsible for providing standards and procedures for certifying companies as domain name registrars.

When it comes to the InterNIC servers only one domain name registrar is permitted. The registers determines the fee for you and some of them have unique domain name.

Domain names can be used for branding purposes, and also you use a domain name to create an identity on the Web. You must come up with a domain name that will catch people's attention. You can use your business name as your URL. If the name of your company is currently in use, then obtain a URL name similar to what your business is. Purchasing a business name domain name isn't the only way to go, and when a keyword domain name could do just fine.

Be sensible selecting a domain name for your website, your URL will influence your commercial activity both online and offline. To make your web site popular avoid using long or difficult domain names. Short domain names register better with people's memory and are easy to remember.

Once you select a domain name, you must register it with a domain name registrar. Fees probably will include a one time set-up fee for all of the backend technical work that needs to be accomplished. Then pay your service provider a monthly, semi-annual or annual fee for Web site hosting services.

Most domain registrar services have tools available for you to get your web site set up and running quickly.

It will be much more better if you purchase a .com domain name instead of a .info, .net, .biz or other. If your chosen domain name is not available in a .com, keep looking until you find one that isn't taken. Having a .net (or another extension) website is not a bad thing. It's just that .com extension sounds like you've been on the net a long time.

Then you might consider looking at the lenght of time your competitors have regstered their domain names, if you want to stay ahead of your competition. If your domain name expires, there's a good chance that someone will register your domain name immediately after it expires. Renewal of domain names regularly is an assurance that you keep it for several years.

Never forget that your domain name is an extension of your business. It is part of your brand and an important part of your marketing strategy.

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