If you want to get love from the search engines then you need to make sure your website remains updated and has fresh content. People talk about getting to number one on yahoo or Google, but they dont often tell you how difficult and involved in staying there.
Here's the deal" if you want to get to the top and stay there, you need to put some blood sweat and tears into it and be prepared to tweak your website routinely to remain on or near the top of the rankings. Why? Its because Google and MSN then recognises your website as one that is current and up to date, rather than one which is neglected and hasnt been updated in weeks or months.
A lot of so-called SE experts believe that the changes need to be huge ones, but that isnt true. Changing your site could be as easy as rewording a story or sentence that doesnt read well, or including a couple of extra links on some pages. There are at least a dozen small ways to update to let the big search engines know that you are still there.
Updating your site regularly also gives your visitor a reason to come back often. If the site surfer knows there is going to be some new content every time they visit your website, then they will come back more often to give you repeat traffic.
The idea is to make small changes a lot, rather than go for some major overhaul every now and again. Small changes over the course of time and bring better results and more traffic both in the short and the long term.
Here's the deal" if you want to get to the top and stay there, you need to put some blood sweat and tears into it and be prepared to tweak your website routinely to remain on or near the top of the rankings. Why? Its because Google and MSN then recognises your website as one that is current and up to date, rather than one which is neglected and hasnt been updated in weeks or months.
A lot of so-called SE experts believe that the changes need to be huge ones, but that isnt true. Changing your site could be as easy as rewording a story or sentence that doesnt read well, or including a couple of extra links on some pages. There are at least a dozen small ways to update to let the big search engines know that you are still there.
Updating your site regularly also gives your visitor a reason to come back often. If the site surfer knows there is going to be some new content every time they visit your website, then they will come back more often to give you repeat traffic.
The idea is to make small changes a lot, rather than go for some major overhaul every now and again. Small changes over the course of time and bring better results and more traffic both in the short and the long term.
About the Author:
If you want to appeal to the search engines then you need to make sure your website remains new and up to date. Mike is the webmaster and owner of Link Bid Guide and the Circle City Prod.. Grab a totally unique version of this article from the Uber Article Directory
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