Friday, January 2, 2009

All Types of Content: How Are You Using Them?

By Zachariah Scott

A few years ago, the Internet was largely a text medium. Yes, there were some audio and video recordings available, but go back to 2001 or 2002 and it was very rare. Now sites like iTunes and YouTube have exploded, adding to the many kinds of content that you can produce for your online business. But its not just about text, audio and video " there are so many things you can do in each medium to reach your target audience.

Here are some ideas for using content to reach your market:

Articles: Post articles to your website and distribute them to other publishers.

Blogging: Post regularly to your blog, and write to other popular blogs as a guest author.

Checklists: People love easy-reference printables like checklists. Use them to your advantage:

4.) Special Reports: Write a short, no-fluff report about your target niche.

Workbooks: Add a practical workbook to compliment your content, so your readers can take action on the information you provide.

6.) Podcasts: Publish to well known podcast directories to become well known as an expert in your niche.

7.) Webinars: Conduct monthly 'call in' interactive shows that offer top end knowledge and expert interviews.

Screen Capture Video: Illustrate how to use a website, software or how to do just about anything on a computer screen.

Live Person Video: Record a process, yourself or an entertaining piece that your viewers will want to share with others.

The world wide web is advancing, and shows no signs of stopping, but the primary use of the internet has been, and will always be the same: an information source. Be transparent, show your audience that you're an honest marketer, and are willing to help them succeed by solving any initial problems they may experience (and entertaining them on the way).

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Thursday, January 1, 2009

Steroids and Article Submission

By Brent Sweet

This is the fastest way to improve your ranking. It is 100% white hat and there is no better way. I like to think of it as the last thing you need to learn for SEO. Once you can submit articles, everything else falls into place. Think about it, you are contributing content to the internet, and there are a ton of webmasters out there who need your content and will publish your article, and give you a link.

You may ask what are some of the benefits of article submission, here are some I know:

You get a great ranking on Google in just a short time. I was on page one in less than a month for a competitive term.

It is fun, you get to share your personality with the world when you write articles. You get to share your opinion, and people really read it.

You create the content of the web. You can feel wonderful that not only are you contributing to thousands of websites, but millions of internet users.

Article submission can be automatic. If you do it right you can invest so that your articles make it all over the internet automatically while you just continue to write.

The automatic part is the key. I write tons of articles every single day and submit them automatically. I do not use that expensive software that just blasts the same article everywhere. I use an application that distributes my articles automatically, and makes each one unique. This way I can just spit out articles and the submission is taken care of. There are a lot of software applications out there, most of them however, are just applciations that go from directory to directory and prefill forms. This still takes forever for just one article. You need something that is quick and does everything for you.

That is what Article Submission Express does. You pay a monthly membership fee, and article submission express will submit articles for you, automatically. You can submit as many articles as you want, and all you do is write them. There are no directories to register with, no confirmation emails to confirm. Article Submission Express will take care of the submission.

Now you get to have fun writing content and getting results. Article submission express is an example of the success of this technique. The site itself has only been promoted by articles and it ranks very high for competitive keywords on Google.

You can always get your money back if you don't like what you get. There is nothing to lose by going to see the website.

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How Can Wordpress Make You Money?

By Don Bethune

If you want to start an easy and lucrative home-based internet business, you should think about blogging with Wordpress. You can download it from the internet. Itas a free publishing platform that you can find on the web, download easily, and have your own blog in no time.

All Wordpress sites have two kinds of content. The first are informational pages, where you can post biographical information about yourself. You can also post contact numbers, email addresses or post office boxes you would like to be contacted at. The other kind of content is a blog post. Write a new one and the rest will move down. The first thing a person reads when they come to a blog is the newest one, and all the rest will appear in reverse chronological order.

A user can control the number of post to be displayed in reading section. Usually the URL of all the post entail the date of publishing of post. To write a post on Wordpress, You have to log in with Wordpress software downloaded by you.

There are in general many ways of adding a new post. The first one is that after logging in Wordpress, select the Post tab and click on add new link which will open a new window for adding a new post. Second option is to make use of Quickpress module available on the Dashboard.

Be sure to give your post a good title and thinks up some related tags for it, too. You have a lot of categories available to you in Wordpress, so choose some good ones. Many readers use those tags to search blogs, or to read only the posts from your blog they want.

One feature many Wordpress features love is that you can schedule when you post will go up. That way, if you write a handful of posts all at once, you can set them to go up throughout the day, or even over the course of a week. Besides adding information to your author profile, you can also check which of your posts has been published. You can also use plug-ins to make your page look nicer.

You can also earn money using affiliate marketing programs through Wordpress. Yes, Wordpress has an affiliate marketing programs which pays you handsome income for any sale. You can earn money on your Wordpress with these affiliate marketing programs just by posting some well organized affiliate links on your blog.

For this you have to drive traffic your blog. Once you are able to get good traffic to your post, you can earn money by promoting these affiliate links. So you can use your blog to earn money at home. It is very good home based internet business which allows you to earn handsome income by working part time at your home itself. You can add several plugins to modify appearance of your Wordpress post as per your need.

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Post Free Ads and Get Results

By Alex Wu

If you have something to sell, a service to offer, or a job that needs filled you can post an ad for free on the Internet. You can reach a large audience by using online advertising services. There are several websites that you can post for free.

Posing free ads helps to save costs on finding employees for businesses. It gives people looking for work a way to do it without traveling to put in job applications and drop off resumes as they can be e-mailed to prospective employers, and then the interview can be set up.

People that are giving away things should not have to pay for ads anyways. One person's trash is another person's treasure as the saying goes. The person that needs or wants items can post how much they are willing to pay, and if someone has that item, they already know how much you will give them for it. This is an easy way to match people with items to people that want or need them. This is a great service that many people use.

Pets are one thing that you can find in free ads. Often times they are even free to a good home. You can find cars or car parts listed, game systems and games for them, which is great for parents so that they do not have to pay the in store price. It may be used, but if it is not that old and it works, that works for me.

On places like E-bay you pay to sell your items, on the free websites there is no fee, no bidding, just set a price and wait for the e-mails or phone calls. That is easy to do, and many more people will see the ad, than would in your local paper. If you have items that you are looking for, you can post a free ad and someone may just have it for free or a minimal cost.

People that give stuff away for free post their ads on these sites. It is great for finding free puppies, kittens, or clothing. All you have to do is pick it up or pay for delivery. You can find anything for sale on the Internet, so you are bound to find what you are searching for.

You also have the option to post on many free classified advertising websites. This gives you more exposure. Post on the most popular ones. No matter you reason for needing to post an ad, you cannot do better than free. This service is growing strong and will continue to grow into the future. It is something that everyone can use whether as a buyer or seller.

When you post ads for items wanted or for sale, you should open up a separate free e-mail account just for this purpose so that your main e-mail account does not get bogged down with e-mails and spam, as this can be frustrating. I would not advertise my main e-mail. Get a hotmail or g-mail account for this. This is a good service for everyone.

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Don't let yourself be bullied into a home business

By John Wallen

Just like many others in a home business, I take my networking seriously. But I will say one thing I will not tolerate, and that's when someone is kind of bullied into an opportunity by someone that is good at over coming objection. I would not want someone in my downline that when the emotion wears off, they will have nothing but regrets about being talked into a business.

If you want to be in a business, a home business is a affordable way to get started. But when you get a call from the pit bull networker, don't let them get going with you, just tell them immediately to get you off their list. That way of marketing a business gives this industry a bad name.

A person that builds their business this way, is not going to dedicate themselves in the long run to helping you succeed and keeping you up to speed. If you don't keep educating and passing information along, your downline will fail right along with you. Couching someone for an hour then never keeping in touch, is a network disaster.

When getting started, you had better keep your budget in mind and do the right things in your beginning marketing. It's not a good idea to keep your fingers crossed that the money you do spend at first will produce results. You will fail, and the sad thing is, this is how you will be coached at the start of your business.

This is an industry that is full of marketers that are very good at overcoming objection. They are so hard wired at the way they look at things, it's damaging for the rest that are doing it the right way. They will kill this industry if they keep pushing their business as the cure for anyone to get out of debt quickly.

I have lived and learned in my home business. I get calls from marketers that don't realize I am a successful networker. I will let them spew their business opportunity at me, then throw them a few curve balls to see how good they really are, then give them a website address that will teach them the right way. You don't know how many grunts then hang ups I get from of all people, network marketers.

Now if your thinking about a home business, or already have started one. I'm sure you know what I'm talking about when it comes to these kinds of phone calls yourself. And all I have to say is, there's a lot of wrong ways being taught in this wonderful industry you need to be aware of. The sooner you get on board with a marketing system that actually works, the sooner you will have success!

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Look Before you Leap into Free Web Hosting

By Theodore Metagastar

There are many options available to us these days for free web hosting. Before you leap into a free hosting site there are things to consider. Building and promoting a website takes time, and you can lose many good features by choosing the wrong host.

Social networking is a popular type of website these days, and there are many free web space possibilities like Facebook and Myspace. These sites are intended to connect with your friends, and build new friendships. You have some flexibility as to who can view your website as well.

For the photo buff you will want to consider a photo friendly site. While all the free web space hosts give you the ability to load your photos, web hosts such as flicker specialize in this area.

One consideration when choosing a free web space is the options available. There will likely be limits as to the templates and backgrounds available, as well as add on features.

If you are interested in displaying Adsense advertisements and possibly generate a little revenue to support your website then you might consider Blogspot. This site is owned by Google, and they do allow Adsense ad blocks to be shown on these sites.

One key part of having a website is the identity, and the domain name is a big part of that. When you use a free web space host your site location, the address used to find you on the web, will be a combination of your unique name and the host site. One example is a site hosted on blogspot: http://atravel-adventure.blogspot.com. , which has their own name integrated with the hosts name.

If you are set on having your own domain name, like http://afreewebspace.com, you will have more latitude as far as the type of site you will have, such as an html site or a content management system, or CMS site, which we will discuss in the next article in this series. You will have costs involved for a hosting service.

One thing for sure, if you find that your free web space is not going to give you all the features you would like, you can always change to another site. Youre not out any money, just your time. You can keep your free site up and running and link to your new site.

One of the advantages of having a free web space is storage of your photo and ideas. Having an offsite storage place for your memories can save a lot of heartache in the event of a computer crash.

Free web space hosting is here to stay. Isnt it time you start your own website?

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What You Need To Know About Marketing Actions & Performance

By Yasmine Tan

Any communication, regardless of the medium, initiated for the purpose of advertising availability or quality of any property, goods, or services, but such term does not include a communication (A) to any person with that person's prior express invitation or permission, (B) to any person with whom the party has an established business relationship.

The benchmark is a standard or point of reference and in terms of measuring marketing performance, benchmarks are crucial. Benchmarking is the better marketing measurement campaign that aims to use measurement to prove the link between marketing and profit. In the case of education, measurement techniques can be used to prove the link between marketing and student recruitment, external income generation, or whatever the marketing activity has set out to achieve.

However, the task of measuring marketing performance is not an easy one marketing activities take place at a number of different levels, operational, tactical and strategic. In the case of the latter the effects are longer term and less easy to monitor. Proving the link between marketing and profit is not the only reason for measuring marketing performance. If you do not know how effective different activities or initiatives have been then it is not possible to make improvements and ultimately increase value for money with regard to marketing expenditure and deployment of resources.

The task for marketers is to consider how can we measure the effectiveness of what we are doing? The starting point of any measurement has to be establishing a benchmark. From my experience of working within education marketing, increasing numbers of marketers are investigating marketing performance at a tactical level by measuring the effectiveness of specific and discrete campaigns using response mechanisms built into the promotion or admissions procedures. It is important to establish the baseline at the start what would have been achieved without the activity? In the case of introducing new techniques for an annual campaign, the benchmark will be the level of enquiries and/or numbers of students enrolled in the previous year(s).

However, in evaluating effectiveness, other aspects which may impact upon changes in response must also be noted and taken into account. Other marketers are starting to look more broadly at the range of activities that impact on success in terms of student recruitment. A strategic approach to portfolio management, enquiry management systems, improved relationship marketing and better targeting of marketing activities can result in reductions in the numbers of course failures, increasing share of applications, improved conversion, reduced spend in Clearing, achievement of target numbers and reductions in drop-outs.

The difficulty comes in proving the links. Crucial to this is the auditing of current activities and performance levels. The institution needs to be clear on how it is currently performing, and this needs to be built up from school/department level as activities and performance will probably differ. This will determine the current position from which to evaluate future performance.

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