Google has a keyword research tool of its own. To find it, click on the "Tools" link in the green strip at the top of your screen. Now you have two choices: If you've already got a full web site up and you don't want to start completely from scratch in guessing at all the keywords that are there, click on the "Site-Related Keywords" tab and simply enter the web address for one or several pages on your site. Google will search the site and come up with your keyword list for you.
Option two is for you, if you want to connect to people with keywords that aren't obvious to your site. To use this tool, select "Keyword Variations" and enter one of your main keywords. You won't just get variation to that keyword, if you check the little box on the right labeled, "Use Synonyms", Google will also give you a list of suggestions that are related to your topic. The result that you get from Google will be just what you would expect form a world-class search engine. Good stuff!
Some of the results you will just want to get rid of. The best portion will be helpful to you in your management of your Adwords. Google won't give you the number of searches for your related keyword terms, but they do offer to display for you the amount of traffic they may generate. You can choose this option by selecting the dropdown on "Show Columns" and choosing "Keyword Popularity".
Along with the amount of competitors vying for each keyword shown in the partly shaded rectangle, you will also get the relative amount of searches that each term gets.
"Another really cool innovation that Google offers is "Global Search Volume Trends", a graphic showing a month by month account of average searches your keyword gets.
Very clever. And very helpful in Google AdWords management. You get variations that Overture couldn't give you and information about your competition that you can't get from any other free service. And it doesn't cost you a penny extra.
On Wordtracker
If you use Overture's tool to find all of the searched-on variations of "learn German," then every result it lists for you will have those two words in it:
1,371 learn to speak german
916 learn german free
598 learn german online free
383 learn to speak german for free
108 learn to speak german online
100 german language learn online
73 learn swiss german
71 learn german software
69 learn german cd
Don't you think that there are probably people out there wanting to learn German who won't use that exact phrasing?
Of course there are. How about the guy who wants to "study German" or "study in German". There is also the individual who might type in, "learn Deutsch" or even "sprechen sie Deutsch".
How will we know what other keyword possibilities are out there? Wordtracker's Wide Search is the answer.
Perhaps you are compiling a keyword list for cell phone. If you head to Wordtracker these are the variations they suggest.
mobile phone
nokia
cellphone
cellular phone
ringtones
wireless
sony
ericsson
samsung
sanyo
motorola
bluetooth
accessories
The terms you get from Wordtracker can open up new market that might never have considered, all you have to do is let loose your imagination. You might be like others looking at the keyword list and decide that selling the accessories for Nokia phones is more profitable than selling the phones themselves. This kind of unexpected revelation is only one of many. Doing the research helps bring these to light. Keep your eyes open!
Wordtracker doesn't try to give you a profitability estimate or projections of cost per click. It is designed to highlight the possible directions that your keywords can take you. Wordtracker does this by
illuminating the keyword varieties individuals have searched for throughout the past 60 days, and
disclosing to you the number of searches your terms have gotten through Metacrawler and Dogpile.
You'll notice, of course, that other than including plurals along with singulars, this list doesn't give you any other spelling variations, like "cell" or "cell phone" or "cellular." You'll have to do those separately.
Option two is for you, if you want to connect to people with keywords that aren't obvious to your site. To use this tool, select "Keyword Variations" and enter one of your main keywords. You won't just get variation to that keyword, if you check the little box on the right labeled, "Use Synonyms", Google will also give you a list of suggestions that are related to your topic. The result that you get from Google will be just what you would expect form a world-class search engine. Good stuff!
Some of the results you will just want to get rid of. The best portion will be helpful to you in your management of your Adwords. Google won't give you the number of searches for your related keyword terms, but they do offer to display for you the amount of traffic they may generate. You can choose this option by selecting the dropdown on "Show Columns" and choosing "Keyword Popularity".
Along with the amount of competitors vying for each keyword shown in the partly shaded rectangle, you will also get the relative amount of searches that each term gets.
"Another really cool innovation that Google offers is "Global Search Volume Trends", a graphic showing a month by month account of average searches your keyword gets.
Very clever. And very helpful in Google AdWords management. You get variations that Overture couldn't give you and information about your competition that you can't get from any other free service. And it doesn't cost you a penny extra.
On Wordtracker
If you use Overture's tool to find all of the searched-on variations of "learn German," then every result it lists for you will have those two words in it:
1,371 learn to speak german
916 learn german free
598 learn german online free
383 learn to speak german for free
108 learn to speak german online
100 german language learn online
73 learn swiss german
71 learn german software
69 learn german cd
Don't you think that there are probably people out there wanting to learn German who won't use that exact phrasing?
Of course there are. How about the guy who wants to "study German" or "study in German". There is also the individual who might type in, "learn Deutsch" or even "sprechen sie Deutsch".
How will we know what other keyword possibilities are out there? Wordtracker's Wide Search is the answer.
Perhaps you are compiling a keyword list for cell phone. If you head to Wordtracker these are the variations they suggest.
mobile phone
nokia
cellphone
cellular phone
ringtones
wireless
sony
ericsson
samsung
sanyo
motorola
bluetooth
accessories
The terms you get from Wordtracker can open up new market that might never have considered, all you have to do is let loose your imagination. You might be like others looking at the keyword list and decide that selling the accessories for Nokia phones is more profitable than selling the phones themselves. This kind of unexpected revelation is only one of many. Doing the research helps bring these to light. Keep your eyes open!
Wordtracker doesn't try to give you a profitability estimate or projections of cost per click. It is designed to highlight the possible directions that your keywords can take you. Wordtracker does this by
illuminating the keyword varieties individuals have searched for throughout the past 60 days, and
disclosing to you the number of searches your terms have gotten through Metacrawler and Dogpile.
You'll notice, of course, that other than including plurals along with singulars, this list doesn't give you any other spelling variations, like "cell" or "cell phone" or "cellular." You'll have to do those separately.
About the Author:
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to pay per click account management, he's the man!
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