You'll capture the attention of your customer when you enter the conversation already taking place inside her head. With Google, you do this, and get more clicks as a result, by using your keywords skillfully in your ad. Bid on more keywords and you can capture the attention of more people - this is one of the most important rules of AdWords management.
The thing that helps you give your clients satisfaction is showing them that you know what they are thinking. Showing them that you know just what kind of day they had today. That is just what it is to join the conversation that is going on inside your client's head. When you seamlessly enter and communicate using the same words he uses and about the same topics that are important to him, that is when he will listen to you.
The keyword people type in is the conversation inside their head, at that very moment. Your ad will capture peoples' interest when it repeats to them what they're thinking. So putting your keywords in your headline, and in the body of your ad, and in your URL are all part of a sound advertising strategy.
If your keywords show up in more places you have a greater chance of receiving more clicks. Keywords in your headline, body and display URL are the key. So you can see how many times someone searching for "German" or "Learn German" will find their keyword in this ad:
Want to Learn German?
5 Crucial Principles You Must Know To Master German, and Fast
www.MasterGermanFaster.com
If effective AdWords Management means speaking directly to what people are searching on and repeating it back at them, how do you go about finding out what people are searching on in the first place? Where do you go to get the good keywords, especially the keywords that are worth the most money?
The fastest site to begin your quest is to go to Overture's Keyword Selector Tool. This is a free service at http://inventory.overture.com. It makes available to you an instant overview of the value of each of your keywords and how they relate to each other.
458,579 learn german
103,157 german shepherd
85,210 german
22,970 german dictionary
16,990 german english dictionary
16,294 german translation
15,992 german shepherd dog
14,409 german translator
13,037 german shepherd puppy
11,646 english german dictionary
10,187 german to english
9,810 german to english translation
9,800 german short hair pointer
The List above clearly shows where you will find the money and the traffic. Also clear are the keywords that don't belong on your list.
Without spending a dime it is already clear what your most prominent negative keywords are. Negatives are the keyword you want to specifically keep your ad from showing when someone uses them to search. Just put them in your list beginning with a negative. Such as:
-dog
-puppy
-shepherd
-pointer
-dictionary
-translator
-translation
-hair
-etc.
Your ads won't show anytime people include these words in their search.
If you want to know what the keywords will probably cost you to advertise on them head over to Yahoo Resource Center at www.overture.com, and select the "BidsTool". Enter your keyword in the search box and you will receive from Overture a list of the prices advertisers pay to sell their products on Yahoo sites. The prices for "learn German" range from 47 cents to a nickel.
Of course, this is Overture, not Google. At the time of this writing, positions on Yahoo's search pages are determined by bids and bids only, whereas on Google you get preferential treatment for having an especially good click-through rate, and the competition, and the nature of the traffic, are different.
Don't let this throw you though. Overture's Bid Tool is quick indicator of the kind of business advertisers are able to generate with their Yahoo clicks. By this example advertisers weren't willing to pay more than 47 cents per click. When you contrast that with what you see for "home mortgage", where the top bid on Overture is over 4 dollars, you can see what the business possibilities are for the "learn German" market are or aren't.
The thing that helps you give your clients satisfaction is showing them that you know what they are thinking. Showing them that you know just what kind of day they had today. That is just what it is to join the conversation that is going on inside your client's head. When you seamlessly enter and communicate using the same words he uses and about the same topics that are important to him, that is when he will listen to you.
The keyword people type in is the conversation inside their head, at that very moment. Your ad will capture peoples' interest when it repeats to them what they're thinking. So putting your keywords in your headline, and in the body of your ad, and in your URL are all part of a sound advertising strategy.
If your keywords show up in more places you have a greater chance of receiving more clicks. Keywords in your headline, body and display URL are the key. So you can see how many times someone searching for "German" or "Learn German" will find their keyword in this ad:
Want to Learn German?
5 Crucial Principles You Must Know To Master German, and Fast
www.MasterGermanFaster.com
If effective AdWords Management means speaking directly to what people are searching on and repeating it back at them, how do you go about finding out what people are searching on in the first place? Where do you go to get the good keywords, especially the keywords that are worth the most money?
The fastest site to begin your quest is to go to Overture's Keyword Selector Tool. This is a free service at http://inventory.overture.com. It makes available to you an instant overview of the value of each of your keywords and how they relate to each other.
458,579 learn german
103,157 german shepherd
85,210 german
22,970 german dictionary
16,990 german english dictionary
16,294 german translation
15,992 german shepherd dog
14,409 german translator
13,037 german shepherd puppy
11,646 english german dictionary
10,187 german to english
9,810 german to english translation
9,800 german short hair pointer
The List above clearly shows where you will find the money and the traffic. Also clear are the keywords that don't belong on your list.
Without spending a dime it is already clear what your most prominent negative keywords are. Negatives are the keyword you want to specifically keep your ad from showing when someone uses them to search. Just put them in your list beginning with a negative. Such as:
-dog
-puppy
-shepherd
-pointer
-dictionary
-translator
-translation
-hair
-etc.
Your ads won't show anytime people include these words in their search.
If you want to know what the keywords will probably cost you to advertise on them head over to Yahoo Resource Center at www.overture.com, and select the "BidsTool". Enter your keyword in the search box and you will receive from Overture a list of the prices advertisers pay to sell their products on Yahoo sites. The prices for "learn German" range from 47 cents to a nickel.
Of course, this is Overture, not Google. At the time of this writing, positions on Yahoo's search pages are determined by bids and bids only, whereas on Google you get preferential treatment for having an especially good click-through rate, and the competition, and the nature of the traffic, are different.
Don't let this throw you though. Overture's Bid Tool is quick indicator of the kind of business advertisers are able to generate with their Yahoo clicks. By this example advertisers weren't willing to pay more than 47 cents per click. When you contrast that with what you see for "home mortgage", where the top bid on Overture is over 4 dollars, you can see what the business possibilities are for the "learn German" market are or aren't.
About the Author:
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords campaign management, he's the man!
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