Monday, September 29, 2008

Choosing A Name For A Business Opportunity From Home

By Myles Krueger

It can be a challenge to figure out a business name that will fit for your company not only short term, but also long term. If you can figure out a name worthwhile it can make a huge difference to helping create a brand that will not only be catchy short term, but have a long lasting effect that will cause your company to gain lifetime customers.

When make a decision on your company name and how you want to brand you have to realize that more than like you are going to have some changes in your business and what it looks like today will not be the case in probably a decade from now. As you learn you will make so many more changes with your philosophy, direction of your business, products you may have, or services that you are offering.

This is why it is important for you to figure out a name that will be pretty arbitrary because often a name can be twisted into anything if it is very general. A lot of big companies have done this over the years as they have evolved into bigger brands like Amazon or eBay for example.

One of the important things to consider is that you might need to back yourself with a good story that describes your branding company name. If you have a story that people associate with your name then it will captivate people and help them to remember.

Stories help to give you a human feel that will keep people involved in the process that people will remember you by instead of sterile business jargon. People forget mission statements because they don't register with us in our minds and are not passed around.

So many successful companies have been able to do this by going into your home with marketing and advertising through commercials and other media to help connect with you and give you a good feeling when working with them. This is not a new principle, but in fact has been around since the beginning of time with parables, proverbs, and traditional ethnic stories.

Once you have figured out the name you have to get it taken care of with protecting your name. Once you have established an LLC you should go get it trademarked. I suggest that you get a lawyer to help you do this or else you can take a long time trying to figure out the process of what brands work and don't.

So find a good name that fits your company with a solid story and pass it on to a trademark lawyer to see if this is something worth pursuing. It can make a huge difference for your bottom line.

About the Author:

No comments: