Friday, September 26, 2008

Realizing The Market For Online Business Opportunities

By Myles Krueger


You have your business idea all set up with all of the dreams about he money you will make and the fun that you will have rolling in the dough. The problem is that you put your product out and now no one wants to buy it and you don't know why this is the case.

This can be a very emotional situation where you put so much time into getting a business going only to find out that there is nothing to be excited about because no one likes what you have to offer. You can then feel like you are back at step one with no results and overwhelmed wondering what is the next place for you to go with your business.

There are several ways that you can listen to the market instead of trying to guess what the market has desires for. This will help you decide what type of product you want to put together.

One of the first areas that you can look at is a book shelf. There are often many books on sale for your industry at local book stores or book store chains like Barnes and Noble, Borders, or whatever you choose. You want to see if there is at least a book shelf worth of books instead of a couple because that will show that the topic sells.

Next you want to type it in Google with parenthesis to see how strong the competition is for your keyword. If you have over 100,000 competing pages then it is probably a little too much to go after initially.

Do another search on Google for your keywords, but this time do it without the parenthesis around it. You want to do a search this way to figure out exactly how many other advertisers are competing for positions on the sponsored links above and to the side of the organic searches. If they are filled with at least ten then you are in good shape because this shows that other people are making money marketing in this realm.

Finally go and check the Google Adwords Keyword Tool to find out how many people are searching for your keyword monthly. This is the most accurate tool you have for online marketing because they get the most traffic and they know exactly what they are getting. Check the average search volume with the exact phrase option and you want to make sure that you are getting at least 100,000 count on your average search result.

This is going to be good if you have an online business opportunity and it will tell if you are going in the right direction. This way you will never have to worry about your business direction.

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